Hana Financial introduces new commercial starring Son Heung-min

Hana Financial Group's new promotional image starring footballer Son Heung-min / Courtesy of Hana Financial Group

By Yi Whan-woo

Hana Financial Group has introduced a new commercial starring Premier League player Son Heung-min, the group said Monday.

A Tottenham Hotspur forward and also the first Asian footballer to win the Premier League's Gold Boot award, Son has been starring in Hana Financial Group's commercials since 2018.

The latest commercial is aimed at promoting the banking group's vision of offering highly connected financial services for all.

The footballer represents consumers who want Hana Financial Group to be more adaptive to the rapidly changing banking environment and support the firm's business keywords ― trust, innovation and platform-based operations.

The commercial is available on TV, YouTube, theaters and other forms of media.

YouTube viewers will be given a chance to win a football and jersey with Son's autographs if they enter a draw after watching the entire video.

“This commercial comes at a time when Hana Financial Group strives to become Asia's top banking group and set a corresponding vision,” the company said. “We hope Son's spirit of challenge and dynamism in line with our vision is conveyed in the clip.”