Hana Bank named best lender in service quality for 7 years straight

Hana Bank CEO Park Sung-ho, right, holds a plaque with Korea Management Association Consulting (KMAC) President Han Soo-hee at the bank's head office in Seoul. Courtesy of Hana Bank

By Yoon Ja-young

Hana Bank has been selected as the best lender in the country in terms of customer contact in this year's Korean Service Quality Index released by Korea Management Association Consulting (KMAC), the bank announced Wednesday. It has been in the top spot for seven consecutive years.

The annual index aims at objectively measuring the quality of corporate services as through customers' eyes. Its service assessment team evaluates service quality of 135 companies and institutions in 34 industries by visiting them in a “mystery survey” format.

In this year's index, Hana was evaluated especially highly in the way staff greet customers and listen to their needs, politeness, enthusiasm and how they explain services to customers.

The bank has been operating a range of programs to satisfy customer needs, including a seniors' advisory program to better serve older customers who are often left out due to digitalization of financial services.

“I think our continuous efforts to protect customers paid off as we have been named as the best lender in the service quality index for seven consecutive years. We will continue serving each customer with sincerity,” Hana Bank CEO Park Sung-ho said.