Tottenham Hotspur's Son Heung-min, Cho So-hyun join as AIA ambassadors

Son Heung-min

By Lee Kyung-min

AIA Korea has appointed Tottenham Hotspur forward Son Heung-min and midfielder Cho So-hyun to boost longstanding partnerships with the professional football club.

Cho plays for Tottenham Hotspur in the Football Association Women's Super League.

The two will participate in brand campaigns and share personal insights, experiences and tips covering health, wellness and mental well-being, according to the insurer.

“AIA has had a longstanding and successful global relationship with the Spurs and we are thrilled to bring Son and Cho personally to the AIA Korea team,” said Peter Chung, AIA Korea's Chief Executive. “They are role models that Koreans look up to and are proud of, but most importantly, believe and live the AIA Purpose of living Healthier, Longer, Better Lives,” Chung added.

“AIA's message around promoting longer, healthier, better lives is one that resonates with my own upbringing of practicing football every day,” Son said. “I look forward to working with AIA Korea to share this message and inspiring people across the country to live healthier lives,” he added.

“As a professional female athlete, I am excited to work with AIA Korea to share my personal experience and journey in competitive sports and discuss health, wellness, and a positive mindset,” Cho said.

As AIA ambassadors, Son and Cho will also share videos, some of which will be exclusively available on AIA-owned social media and the AIA Vitality App.

AIA Life is the Korean subsidiary of AIA Group, the world's largest life insurance company, with a history of 102 years, and has served Korean customers since 1987.

AIA Life has over 2.3 million policyholders today and operates multiple sales channels. As of December 2020, the company recorded total assets of 17.7 trillion won ($15 million).

AIA Group Limited and its subsidiaries comprise the largest, independent, publicly listed, pan-Asian life insurance group. It has a presence in 18 markets, including Mainland China, Hong Kong, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, the Philippines, Korea, Sri Lanka, Vietnam, Brunei and Macau.

AIA offers a range of products and services, including life insurance, health insurance and savings plans.