Citibank Korea conducts contactless CSR activities amid pandemic

Citibank Korea employees join a “Jubgging” campaign ― a word combination of Jubda ” ― the Korean verb meaning “to pick up (an object)” ― and jogging.

Citibank Korea has carried out regional corporate social responsibility (CSR) campaigns in a toned-down manner amid the COVID-19-induced social distancing guidelines, the company said Monday.

This is part of the Citi Global Community Day campaign under which the global banking group's major subsidiaries conduct regional CSR activities. Citibank Korea has joined the drive for 15 consecutive years since 2006.

This year, the Korean subsidiary of the global banking group focused on refraining from performing any large-scale campaigns in line with the government's call for abiding by tight social distancing guidelines, so the bank decided to conduct a series of small contactless campaigns, the lender said.

Marking the June 5 World Environment Day, employees and executives of Citibank Korea took part in a so-called “jubgging” campaign ― a word combination of jubda ” ― the Korean verb meaning “to pick up (an object)” ― and jogging.

“A number of officials participated in the campaign by picking up and separating garbage and sharing their activities via social networking sites,” a company official said.

On June 17, the bank also held the Citi blood donation event where Citi officials voluntarily joined the campaign in Seoul to ease the blood supply shortage here amid the prolonged COVID-19 shock, the lender said.

For the environment, the lender also carried out a campaign by growing acorn seeds to return them to the forest. The seedlings that Citi officials sprouted in their homes will be planted in Noeul Park in northwestern Seoul.

The bank hosted an event it called “over-the-lan job talk” by providing online consultations for jobseekers here. By using online platforms, Citibank Korea's executives ― including Park Keun-bae, head of the lender's investment advisory department ― offered a career mentoring program for a group of 50 young jobseekers.

The bank also conducted the “acts of kindness” campaign for more than two weeks since Sept. 14 during which period Citibank officials and their families produced their own face masks and donated them to the socially vulnerable. They also held a series of small yet meaningful events for small business owners with a view to supporting them in consideration of their economic hardships stemming from recent social climate.

“Our regional CSR campaigns were conducted in the form of contactless acts to be in line with the changed social demand due to the virus spread,” the Citibank official said. “We are going to continue pushing ahead with sustainable and sincere CSR activities with the voluntary participation from employees and executives.” (Advertorial)