Hyundai Card emerges as innovation hub for startups

Participants of Hyundai Card's third demo day for startups pose at the event held at the card firm's headquarters on Yeouido, Seoul, Dec. 18. / Courtesy of Hyundai Card

By Kim Bo-eun

Hyundai Card is fostering promising startups by providing its co-working space Studio Black and various other programs.

The card firm held a demo day event for startups using its co-working space on Dec. 18, where the startups had an opportunity to introduce their businesses to Hyundai Card as well as mingle with other startup founders.

Ten startups using Studio Black as well as other startups and venture capital firms took part in the event. Among the startups that attended was 2Luck, which operates an online-based delivery platform in Vietnam.

This was the third demo day held since Hyundai Card opened Studio Black in January 2017. The event is intended to help startups find business partners and secure investments.

Hyundai Card has been seeking to provide assistance to startups through various benefits and programs. Startups accessing Studio Black get the same benefits as Hyundai Card employees in card sharing services, and accounting consulting services. They also get the same benefits in using the company's gym as well as being provided health checkups.

Hyundai Card has also set up a program where it invites experts of various fields to deliver talks to member startups. In addition, it organizes lunches between startups and outside experts.

The card firm has created a mobile app for member startups to facilitate communication among each other and access services.

"We hosted the demo day to promote openness and innovation, by inviting other startups to enable communication and cooperation with startups accessing Studio Black," an official said.