BC Card tops in customer satisfaction for 12th straight year

BC Card CEO Lee Mun-hwan, center, poses with employees at Lotte Hotel Seoul, Tuesday, after receiving the certification for the best credit card company in the National Customer Satisfaction Index survey. / Courtesy of BC Card

BC Card became the nation's first card firm to take the top spot in the credit card category of the National Customer Satisfaction Index (NCSI) for the 12th straight year, the company said Tuesday.

The NCSI, which is based on evaluations by end-users of products and services in Korea, has been announced annually by the Korea Productivity Center to enhance the overall competitiveness of the nation beyond businesses.

“Based on our customers' constant trust, we could become the nation's first card firm that has taken the top spot in the NCSI survey for the 12th straight year,” BC Card CEO Lee Mun-hwan said. “With differentiated services and benefits, we will continue to repay our customers.”

Since it launched a consumer panel named “BC Navigator” in 2008, the card firm has allowed its customers to participate in designing services and giving feedback on those services. Until this year, it has adopted over 230 ideas from its consumer panel.

In addition, the company has focused on making investments in digital technologies to improve customer convenience. As a result, its paybooc app enables customers to make QR code payments, open accounts and invest in foreign stocks.

BC Card said it plans to form partnerships with more financial services companies and fintech firms to provide its customers with more convenient services.

(Advertorial)