Which Korean companies are planning to attend CES 2027?

Samsung Electronics, LG Electronics, SK hynix, Hyundai Mobis and Kia are planning to attend CES 2027. CTA Vice President Melissa Harrison cited these companies among the Korean participants expected at next year’s show.

What did the CTA say about Korea’s AI and startup innovation ahead of CES 2027?

CTA President and CEO Kinsey Fabrizio said Korea has a tremendous amount of innovation in AI and an important startup innovation culture. Startups represented about half of the roughly 800 Korean companies at CES 2026.

How frequently do Korean respondents use AI and how much work time does it save them?

The CTA survey found that 70 percent of Korean respondents use AI for work, while 47 percent use it daily. Respondents said AI saves them an average of 8.2 hours of work per week.

CES organizer highlights Korean firms' AI innovation ahead of 2027 show

Listen

Summary

The Consumer Technology Association highlighted Korean companies’ AI innovation in Seoul on Wednesday ahead of the 2027 CES in Las Vegas. CTA President and CEO Kinsey Fabrizio said Korea’s startup culture and AI capabilities were important to CES. The 2027 event will run Jan. 6-9, with Samsung Electronics, LG Electronics, SK hynix, Hyundai Mobis and Kia planning to attend.

Key Facts

The 2027 CES will be held in Las Vegas from Jan. 6-9.
About half of the roughly 800 Korean companies that participated in CES 2026 were startups.
A CTA survey found that 70 percent of Korean respondents use AI for work and 47 percent use it daily.
Korean respondents reported saving an average of 8.2 work hours per week through AI use.

By Yonhap

Published Oct 14, 2026 2:10 pm KST

Kinsey Fabrizio, president and chief executive officer (CEO) of the Consumer Technology Association (CTA), poses during a press conference in Seoul, Wednesday. Yonhap

The organizer of the CES technology trade show on Wednesday highlighted Korean companies' innovation in cutting-edge technologies, particularly artificial intelligence (AI), ahead of next year's event.

"There are several things Korea does that are so important to CES," Kinsey Fabrizio, president and CEO of the Consumer Technology Association (CTA), said during a press conference in Seoul, pointing to the "tremendous amount of innovation" in AI across the country.

The 2027 CES will be held in Las Vegas from Jan. 6-9.

Another area where Korea stands out is its startup innovation culture, Fabrizio said, noting that startups accounted for about half of the roughly 800 Korean companies that participated in this year's event.

"We saw Korea's presence at CES 2026," Melissa Harrison, a CTA vice president, said.

She added that a range of Korean companies, including Samsung Electronics, LG Electronics, SK hynix, Hyundai Mobis and Kia, are planning to attend next year's show.

The press conference came as an increasing number of Korean companies, including those affiliated with SK Group, have withdrawn from the annual event, ending participation in the Las Vegas-based electronics showcase.

The CTA also unveiled findings from a consumer survey conducted in July, which showed that 70 percent of Korean respondents use AI for work, while 47 percent said they use it daily.

The survey also found that Korean respondents save an average of 8.2 hours of work per week through the use of AI.

Explore More