Coupang brings TCL refrigerators to Korea

TCL's four-door refrigerator / Courtesy of Coupang

Coupang, the e-commerce company often described as Korea’s Amazon due to its fast-delivery logistics network, said Friday it will begin selling large-capacity refrigerators from TCL — a major Chinese consumer electronics manufacturer — in Korea for the first time, intensifying competition in the home appliance category.

The e-commerce company said the launch marks the first domestic release of TCL refrigerators through its platform, adding to an existing lineup dominated by Samsung Electronics and LG Electronics.

The new model features an 814-liter, four-door design aimed at consumers seeking high-capacity storage with flexible compartmentalization. The refrigerator will be available in white and gray.

Coupang said the product incorporates TCL’s metal cooling technology to reduce cold air loss and maintain internal hygiene, along with a Pure Air function and three-dimensional air circulation system designed to evenly distribute airflow and provide deodorization.

The model also includes a smart digital control panel for one-touch operation and an interior layout with adjustable shelves, wide compartments and dedicated drawers for vegetables and large items, the company said.

“Based on the logistics network we have built through our existing large appliance sales, we are now introducing TCL refrigerators to domestic customers for the first time,” said Jung Ki-dong, head of the consumer electronics and digital division at Coupang. “Starting with this preorder period, we plan to continuously expand our appliance lineup to broaden the range of options available to our customers.”

This article was published with the assistance of generative AI and edited by The Korea Times.