Korea Ginseng Corp. rebrands as KGC to streamline global identity

KGC logo / Courtesy of KGC

Korea Ginseng Corp., Korea’s leading health supplement maker, will adopt the name KGC starting Wednesday, stripping its identity to a streamlined corporate form as it pushes to reposition itself as a global health food company.

The change, the company said, underscores a broader effort to move beyond its ginseng heritage and recast its brand for international markets.

The rebranding comes as the company marks its 127th anniversary and reflects a shift toward a wider portfolio that extends beyond ginseng and red ginseng products. The company said the new identity underscores its core value of promoting “health and happiness for people around the world.”

The updated corporate identity retains the existing visual framework but replaces the full name with the initials. The design features a dark gray typeface intended to convey trust, alongside the “seed” symbol of its parent group, KT&G, representing unlimited possibilities. The company said the new branding will be gradually applied across advertisements, its website and product packaging.

Alongside the rebranding, KGC said it will introduce a hybrid work system, reshaping its workplace structure to reflect changing business environments. The system allows for greater flexibility in work locations and arrangements, tailored to job functions and working conditions.

The company said the shift will move away from office-centered practices toward digitally driven collaboration, with the aim of maximizing efficiency and performance without constraints of time and space.

A KGC official said the company updated its corporate identity to reflect shifting market trends, after more than a century at the forefront of the health food industry grounded in scientific research.

This article was published with the assistance of generative AI and edited by The Korea Times.