2022 Spring-summer Seoul Fashion Week to be held online - The Korea Times

2022 Spring-summer Seoul Fashion Week to be held online

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The poster for Seoul Fashion Week / Courtesy of Seoul Fashion Week

By Park Ji-won

The 2022 spring-summer Seoul Fashion Week will be held online from Oct. 7 to 15, with Korea's major and emerging designers presenting their collections in videos shot at historic locations in Seoul.

Up to 37 fashion films made by 26 established designers and 11 emerging designers will be shown during the seven-day event. In the “Seoul Collection,” leading designers will present their new creations, while up to 11 rookie designers will present their works in a separate event, called “Generation Next.” The videos were taken in various places, such as royal palaces, in Seoul.

The films will be available via Seoul Fashion Week's official website, as well as various online channels such as YouTube and Naver TV, from Oct. 7.

According to the organizer, nine brands have focused on using eco-friendly materials or aimed to avoid using animal-based materials in their works. Vegan Tiger, a fashion brand seeking to create clothes using sustainable materials that were not made from slaughtered animals, for example, came up with various textiles made from used materials, such as paper, gift wrap and stickers.

K-pop group EXO's member, Kai, was named the global ambassador of this Seoul Fashion Week, following actor Bae Doo-na, who was the ambassador for the 2021 fall-winter Seoul Fashion Week.

Park Ji-won

Park Ji-won is a writer for The Korea Times who has been covering a wide range of topics from Korea’s culture to its politics. An avid journalism enthusiast to the core, Ji-won brings a thoughtful and unique perspective to every topic she covers. On weekends, you'll often find her contemplating life’s purpose on a yoga mat — with a cup of quality tea in hand. A native Korean speaker by birth and fluent in English through her work, she went to college in Japan and is learning Chinese and French — hoping to add Polish, Russian and Thai to the mix.

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