Bahk Eun-ji has been with The Korea Times since 2012, building a career across multiple desks. She began at the Business Desk, where she conducted in-depth interviews with key figures in Korea's corporate world. Later, she moved to the Politics & City Desk, focusing on education policy and social affairs. She later served as team leader of the digital content team, leading curation efforts on the newspaper’s homepage and reshaping print stories for social media audiences to enhance digital reach. Now back on the Politics Desk, she covers the National Assembly and the Ministry of National Defense, with a renewed focus on political developments.
CEO taps benefits of Internet
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Lee Jae-seok / Courtesy of SimpleX Internet
By Bahk Eun-ji
Lee Jae-seok helps customers with business solutions
By Bahk Eun-ji
Lee Jae-seok, 47, who studied physics at the Pohang University of Science and Technology, has realized his dream of running his own business.
Lee is now CEO of SimpleX Internet, the nation’s leading e-business solutions provider. He drew up his business idea in 1999 when Internet technology was developing and about to gain popularity.
He ran a business related to the Internet before setting up the company.
SimpleX Internet offers cafe24 hosting solutions to help online shopping mall sites diversify their business channels and move into the global market.
“I was attracted to the potential benefits that the Internet would provide to people,” Lee said. “It is easy, fast and inexpensive to use.”
The company opened its Cafe24 Global Center in 2013. The solutions help to build and operate online shopping malls by providing several functions, including the payment system, the shopping mall website, customer management, domain registration, real name authentication and even delivery management.
It also provides language services for users who want to create online shopping sites in languages such as Chinese, Japanese, English and Spanish.
“With the rapidly growing interest in online and mobile shopping, not only in the domestic market but also in the global market, we have developed technologies and support to help our customers to tap into global markets,” Lee said.
He says many online mall operators are looking for new ways to expand their businesses through cross-border transactions on the Internet.
Hallyu, or the Korean wave, has swept through Asia as well as other parts of the world, and diversifying business channels has already become the most important key to success, he says.
SimpleX Internet has signed deals with global open markets ― the Washington-based Amazon.com and Global Tmall of Alibaba in China. Through the deal, Korean companies can operate their business on Amazon.com and Tmall with simple procedures to target local customers in the U.S. and China.
“We aim to offer a one-stop global service to our customers so that they can easily advance into the global market,” Lee said.