Professor to head advertising society
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Kim Bong-hyun
Kim Bong-hyun, a professor of advertising and public relations at Dongguk University, was inaugurated president of the Korean Advertising Society (KAS). He will serve a one-year term.
Kim earned his master’s degree from Michigan State University and his doctorate from the University of Alabama. He has since served as a member of the Korea Communications Commission and vice president of the KAS.
The KAS was established in 1989 to promote joint research among experts in advertising. It aims to contribute to the development of our local market by having experts issue any research they may have conducted and publishing two major journals. The English version is “The Journal of Advertising and Promotion Research.”