NewJeans pushes ahead with double-single release despite Ador-HYBE conflict
NewJeans unveil their scheduled new release. Courtesy of Ador
By KTimes
Ador's girl group NewJeans is pressing ahead with their planned new release-related promotions despite the ongoing conflict between Ador's CEO Min Hee-jin and HYBE.
Through their official social media on Friday, NewJeans revealed teaser images for their upcoming double single titled "How Sweet," set for release on May 24.
The new release showcases the group's transformations with hairstyles ranging from bob cuts to vibrant colors and tight curls, accented with unique accessories like hats, hairbands, and sunglasses, reflecting NewJeans' signature creativity.
NewJeans is set to launch a new double single in Japan on June 21. Courtesy of Ador
"How Sweet" will include four tracks: the title song "How Sweet," "Bubble Gum" and instrumental versions of each.
The double single will be available in two editions — a regular version and a Weverse-exclusive version — with album pre-orders having begun at 11 a.m., Friday.
NewJeans will also launch a new double single in Japan on June 21 and make their debut at the Tokyo Dome.
Ahead of these events, they have opened a pop-up store at the Shibuya 109 shopping mall in Tokyo, which will run from April 26 to May 19.
This article from the Hankook Ilbo, sister publication of The Korea Times, was translated by generative AI and edited by staff of The Korea Times.