Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.
Nuvoton seeks to increase micro controller unit sales in Korea
Yuan-Mou Su, chairman and CEO of Nuvoton Technology, speaks during a press conference at the InterContinental Seoul COEX hotel, Wednesday. Courtesy of Nuvoton Technology Korea
By Baek Byung-yeul
By Baek Byung-yeul
Nuvoton Technology, a Taiwan-based microcontroller unit (MCU) maker, is seeking to improve its presence in Korea's industrial MCU market, its chairman said Wednesday.
“Nuvoton has operations in eight countries with over 3,000 employees worldwide. We acquired Panasonic Semiconductor in September 2020. Today, we are No. 7 in the global MCU market,” Yuan-Mou Su, chairman and CEO of Nuvoton Technology, said during a press conference at a hotel in Seoul.
Established in 2008, Nuvoton produces MCUs that are essential for controlling electronic systems of various kinds of devices. The company established its Korean unit in July 2020. Since acquiring Panasonic Semiconductor, the company has been expanding into various sectors such as image sensing, electric vehicle (EV) battery management systems and MCUs for home appliances.
“We will aggressively advance into the Korean market in line with the changing demands of company customers in Korea and actively expand and support our Korean unit to provide optimal products and services,” the chairman said.
To introduce its various products to Korean customers, the chairman said the company will hold a technology seminar at COEX on Thursday.
“We will hold a big roadshow event to introduce our product. Customers can easily choose Nuvoton's MCU portfolio to optimize their products,” he said.
James Ahn, president of Nuvoton Technology Korea, speaks during a press conference at the InterContinental Seoul COEX hotel, Wednesday. Courtesy of Nuvoton Technology Korea
James Ahn, president of Nuvoton Technology Korea, said the company sells more than 700 kinds of MCUs and its products are widely used in various industrial fields thanks to its high security and long-term stable product supply.
“The biggest strength of our products is we use the latest core processor to ensure high security. We also provide devices that are strong for various issues such as noise. Our products don't cause problems not only in industrial use but also in home appliances,” Ahn said.
“There is no discontinuation once we release our products. We maintain a stable supply of our product until our customers discontinue to produce their products. Our products have a life cycle of between 10 years and 15 years and this is our strong point in the market.”