Pro-Specs, Korea Baseball Softball Association ink sponsorship extension through 2029

Korea Baseball Softball Association President Yang Hae-young, left, and Pro-Specs executive Koo Eun-sung hold a copy of a signed sponsorship agreement in Seoul, Tuesday. Courtesy of Pro-Specs

By Lee Kyung-min

• Published May 13, 2026 3:37 PM KST

Pro-Specs is doubling down on its commitment to Korea’s baseball and softball programs, extending its official sponsorship of the national teams through 2029 in a renewed partnership with the Korea Baseball Softball Association (KBSA).

The Korean sportswear brand said it signed a four-year contract extension covering the 2026 to 2029 seasons, continuing a relationship that began in 2022 and has focused on outfitting national team athletes for training and competition.

The agreement was signed on Monday at LS Yongsan Tower in Seoul’s Yongsan District, with Pro-Specs division head Koo Eun-sung and KBSA President Yang Hae-young among those in attendance, the organizations said.

Under the deal, Pro-Specs will continue to supply official uniforms, training apparel and equipment for Korea’s baseball and softball national teams, supporting athletes across international competitions and training camps.

Since first partnering with KBSA in 2022, Pro-Specs has positioned itself as a long-term supporter of elite baseball and softball development in Korea, emphasizing performance-focused apparel designed to improve mobility and comfort during high-intensity play.

Company officials said the renewal reflects a broader strategy to strengthen domestic sports infrastructure while reinforcing the brand’s identity as a homegrown athletic label.

The company also said it plans to expand its support beyond elite competition to help grow participation in baseball and softball at the grassroots level.

A Pro-Specs official said the renewed partnership reflects continuity in its relationship with KBSA and a shared goal of advancing Korean sports on the international stage.

“Since 2022, we have built a strong partnership with KBSA, and this renewal further solidifies that commitment,” the official said. “We will continue to support the national teams and help expand the potential of Korean sports.”

The official added that the brand’s “Sports for All” message will guide future initiatives across multiple disciplines, with continued investment in both elite and community-level athletics.

This article was published with the assistance of generative AI and edited by The Korea Times.