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Jipyeong launches soju gift set ahead of Lunar New Year
Jipyeong Brewery's new soju giftset / Courtesy of Jipyeong Brewery
By Ko Dong-hwan
Jipyeong Brewery has launched a new soju gift set ahead of the upcoming Lunar New Year holiday, or Seollal, which is less than two weeks away.
The set comprises two 375-milliliter glass bottles of Jipyeong Soju and two shot glasses printed with the company’s logo.
Jipyeong Soju, a transparent premium distilled soju, is made from a blend of rice, barley and sugarcane. The “multilayered grains” technique is the result of the company’s focused research on distillation and fermentation over the past two years. According to the company, the method differentiates Jipyeong Soju from other distilled soju brands that use a single type of grain.
“Jipyeong Soju represents Jipyeong Brewery’s signature flavor and brand identity, catering to consumers’ interest in special gifts for Seollal,” a Jipyeong Brewery official said.
Jipyeong Brewery is also a major Korean "makgeolli" (lightly sparkling rice wine) producer. It operates two manufacturing plants in Gangwon Province and South Chungcheong Province. The company’s small-scale founding brewery in Jipyeong Village, Yangpyeong County, Gyeonggi Province, is registered as a national cultural heritage site.