JTI launches new vape

Models pose with JTI's new vape product Ploom X Advanced at Fairmont Ambassador Seoul, Monday. JTI Korea General Manager David Wheeler said during a press conference that the new electronic cigarette device boasts key features such as “heatflow” technology and an intuitive “button-less” device design. Ploom’s limited launch in Seoul follows its release more than seven years ago in Japan, another globally competitive market for vaping. Wheeler said the subsidiary of JTI Group, which has global hits like Winston and Camel, will further release Ploom outside Seoul depending on market demand. Newsis