Lee Min-hyung joined The Korea Times in 2014 and has worked as a journalist mainly in Korea’s finance, tech and automotive industry. He specializes in content creation, breaking news and in-depth analysis currently on transportation and mobility. You can reach him via mhlee@koreatimes.co.kr.
Rafael Nadal with Kia's EV9

Spanish tennis player Rafael Nadal poses next to Kia’s all-electric EV9 GT-Line SUV at IFEMA Convention Center in Madrid, Spain. Nadal has been in a sponsorship deal with the Korean carmaker since 2004, and the contract is due to expire in 2025. Courtesy of Kia
By Lee Min-hyung