Samsung-funded startups receiving global recognition
The image shows the startups Samsung Electronics has funded that will be taking part in the Consumer Electronics Show 2022, to be held in Las Vegas from Jan. 5 to 8. Courtesy of Samsung Electronics
By Kim Bo-eun
Samsung Electronics has been running a program to support local startups since 2018. The new firms nurtured by the program are proving their competitiveness, as they are set to receive awards at the upcoming Consumer Electronics Show (CES) 2022.
A total of nine startups Samsung has funded under its C-Lab Outside program will take part in the tech show in Las Vegas from Jan. 5 to 8. Samsung will set an exhibition hall for the startups within the Venetian Expo's Eureka Park. The exhibition will also be available for viewing online via the C-Lab website.
The startups taking part in the 2022 event are companies that Samsung has supported over the past year. Samsung has directly funded five and supported four together with the Creative Economy Innovation Center startup accelerators located in Daegu and North Gyeongsang Province.
Samsung provides funds, digital marketing and financial consulting services for the startups selected for the program. Starting in 2020, the tech giant has also paid for the startups' participation at CES, to provide them with overseas business opportunities.
Among them is Petnow, a firm that has enabled a smartphone app that can secure dogs' biometric data by taking a photo with artificial intelligence technology. A dog's nose prints can be registered by simply taking a photo, which can help when finding lost dogs. Petnow received the top CES Innovation Award in the software and mobile app category.
The 3D spatial audio developer Digisonic, the smart electric vehicle charger EVAR and the customized skin service provider lululab also received awards in two CES categories. Bitsensing, Bluefeel, Verses, Prinker Korea, Linkface and LUPLE also received awards.
"We have proven the technological competitiveness of startups that have grown with C-Lab's support on a global stage, with them winning the largest number of CES Innovation Awards so far," said Samsung Electronics President Park Hak-gyu, who heads the management support department.
"We hope that the startups, which have experienced difficulties expanding due to COVID-19, will be able to enter overseas markets via CES 2022."
Samsung said that has assisted 244 startups since 2018, with plans to increase this number to 300 next year.