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Thu, December 1, 2022 | 15:51
New rules of e-commerce: Live-streaming in the spotlight
The spread of smartphones has had a profound effect on the way we shop. The traditional internet is now turning into a mobile shopping environment available anytime and anywhere. Accordingly, consumers have easy access to various shopping-related content and product information, and the development of video content has brought new forms of consumption. As the number of people...
How blockchain technology is transforming the fashion industry
After a rise in brand transparency among apparel brands, e-commerce based Everlane started sharing the manufacturing price process and supply chain information with consumers. For example, it reveals factory locations, the number of employees and the establishment year, among other things. The radical transparency strategy has made this retailer popular and revolutionized how...
Evolution of digital storytelling in fashion and beauty culture
“Storytelling” is a combination of “story” and “telling,” and we persuasively convey what we want to tell others with fun and vivid tales. Modern society is in an era of convergence and the need for storytelling - where there is a convergence of two data types, emotional stories and information - is required.
A tale of retail survival: The future of bricks-and-mortar stores
The world best-known department store Macy's is closing eight stores this year as part of plans that were announced in August 2016. Two years ago, Macy's said it would close 100 stores. Officials said the aim was to concentrate on balancing the present stores with its strong digital presence. Needless to say, it is no wonder the traditional retail industry - physical stores -...
What's next after 'maximalism' in fashion trends?
To understand “maximalism” within the “fashion trend,” chronological order and flow, it is important to know the accurate differences between “fad,” “fashion,” “classic” and “culture.”