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| Shin Dong-woo, head of Haleon's Korean unit, speaks during a press conference at the Dongdaemun Design Plaza in Seoul. Courtesy of Haleon |
By Baek Byung-yeul
Centrum, a multivitamin brand of global healthcare company Haleon's, will launch three new probiotics products made by its Korean R&D center and produced by its Korean contract manufacturing organization (CMO) partner in order to improve its presence in the country's growing probiotics market, according to the company, Wednesday.
"Haleon is the No. 1 player in the global consumer healthcare market with a 6 percent share as of 2021. The company has teamed up with Korean CMO company Kolmar BNH to launch new probiotic products for Korean customers," Shin Dong-woo, head of Haleon's Korean unit, said during a press conference in Seoul.
Haleon was launched in 2022 after completing its spinoff from global pharmaceutical company GSK. The company is a leader in the consumer healthcare markets, selling numerous well-known brands such as Advil, Sensodyne, Panadol, Voltaren, Theraflu, Otrivin, Polident, Parodontax and Centrum.
The company said it will release three new probiotics products ― Centrum Probio Slim Care, Centrum Probio Immune Care and Centrum Probio Night Care. They will be released in the market on June 5.
The products are designed to support gut health. Slim Care helps reduce body fat, Immune Care works to boost immunity and antioxidants, and Night Care is designed to improve sleep quality, Haleon said.
Lee Unn, a marketing manager of the company, said the company decided to develop the products targeting Korean consumers because the country is its fourth-largest market.
"The Korean market is Centrum's fourth-largest market after the U.S., China and Italy, so the company has developed and launched new products tailored to domestic consumers. We are also aiming to expand into the global market in the future," Lee said.
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