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| A BMW vehicle roams through Seoul. / Courtesy of BMW Korea |
By Kim Hyun-bin
BMW Korea introduced a new warranty extension program that takes into account various driving scenarios, which the German automaker said, Thursday, provides enhanced benefits to domestic customers.
The BMW?MINI Warranty Plus Premium lets vehicles be covered by a warranty period of five years or 300,000 kilometers, the highest mileage coverage in the industry. The program also includes a premium mobility program that encompasses pick-up and delivery services, emergency roadside assistance and accident towing services.
In the event of accident or other unforeseen damage, benefits such as vehicle exchange and body care programs are provided free of charge. The vehicle exchange program allows for the replacement of the damaged vehicle with a new one of the same model, regardless of mileage, in case of an accident caused by a third party within two years of the warranty period.
If the customer is at fault and the repair cost exceeds 30 percent of the recommended consumer price of the vehicle, they can exchange it for a new vehicle of the same model.
The Total Body Care program enables customers to maintain the vehicle's exterior in pristine condition at all times. In the case of damage to vulnerable parts such as a bumper, hood, roof, fender, side mirror, trunk, windshield or tire, customers can receive repair or replacement services at BMW/MINI authorized service centers within 3 million won. The service period is two years or 40,000 kilometers from the date of vehicle delivery.
Furthermore, customers enrolled in Warranty Plus Premium can receive up to 500,000 won deductible support for three accidents during a two-year period, regardless of mileage, which reduces the burden of accident repair costs.
By enrolling in Warranty Plus Premium within 90 days of vehicle delivery, customers can enjoy various benefits for five years. As a program guaranteed by BMW Group Korea, customers can also take advantage of the nationwide service center network.
BMW Group Korea said it is striving to enhance customer satisfaction in the domestic market by introducing warranty services tailored specifically to Korea. One such specialized program available exclusively to BMW customers in the country is the industry's first subscription-based vehicle management service, BMW ServiceCare+, which was introduced last year.
