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| Samsung Electronics' large-sized LED signage is installed at the COEX convention center in Seoul in this September 13, 2020 photo. Samsung said Wednesday that it will introduce its new foldable smartphones at the convention center at the end of July. Courtesy of Samsung Electronics |
By Baek Byung-yeul
Samsung Electronics will hold its Galaxy Unpacked event in Seoul at the end of July, to introduce its latest foldable smartphones, the company said Wednesday.
According to the company, the 27th Galaxy Unpacked event will be held at the COEX convention center in southern Seoul, which will be the first Unpacked event in Korea. Though Samsung did not officially announce the name of the products, it is expected that the Galaxy Z Flip 5 and the Z Fold 5 foldable smartphones will be unveiled at the event.
Samsung began holding Galaxy Unpacked in March 2010 with the unveiling of the first Galaxy S Model in Las Vegas and has since held the unveiling events in major cities around the world, including New York, San Francisco, London, Berlin and Barcelona.
Through the events, Samsung has not only showcased its new products but also envisioned industry direction, marking the event as a globally recognized one.
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| Models take a selfie with Samsung Electronics' Galaxy S23 Ultra smartphone at the 2023 World IT Show held at the COEX convention center in Seoul, April 19. Samsung said Wednesday that it will introduce its new foldable smartphones at the convention center at the end of July. Courtesy of Samsung Electronics |
Speaking about why it decided to hold the event on its home soil for the first time, Samsung said it aims to assure the world of its pride as the originator of foldable smartphones at a time when Chinese rivals and Google have also been launching foldable products.
"Since the company first introduced foldable smartphones in 2019, it has been improving the perfection of foldable smartphones and growing the market every year. As a result, we've seen that latecomers are joining the market. Under these circumstances, Samsung plans to unveil a new foldable product in Korea to make its pride as a foldable originator clear to the world," Samsung said.
Stating that Korea is its heartland where its growth as a global company began, Samsung emphasized that the Korean market is the source of its philosophy and vision that will guide the company's future.
"Seoul, the capital of Korea, has grown into a global center of innovation and culture in less than half a century, driven by a unique combination of persistence, challenge and dynamism. It is constantly transforming itself into a mecca for the innovative technologies that will drive the future," the company said. "For this reason, Samsung chose Seoul as the host city for the upcoming Unpacked event and Korea will further enhance its status as a global innovation nation by hosting Galaxy Unpacked."
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