Communications Korea, one of the nation’s leading PR consulting groups, said it has launched a publicity service to facilitate news coverage of Korean companies for major Arabic and English newspapers, TV and online media in the Middle East.
IRIS, the Middle East partner of Communications Korea, will contact the media in the Middle East and secure coverage.
Named the Middle East Publicity (MEP), the service will provide various PR services including distributing press releases, arranging interviews with local media, press conferences, and accessing columns.
Jamal Al Majaida, who heads Iris with 30 years of journalistic experience in the Middle East, said, “I am proud to participate in this meaningful opportunity which will contribute to demonstrating Korean companies’ outstanding technical skills and services to Middle East countries”.
Kim Kyong Hae, CEO of Communications Korea said the launch of the service reflects a growing demand from Korean companies for publicity services in the region.
“We will do our utmost to support local companies to expand to Middle East regions while strengthening two-way economic and business ties between Korea and Middle East countries.”
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