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| Cho Hyun-min / Courtesy of Hanjin Group |
By Kim Jae-heun
Cho Hyun-min, the youngest daughter of the late Hanjin Group Chairman Cho Yang-ho, has been appointed as the new president of Hanjin Group's transportation unit. She becomes the second female president at Hanjin Group after her sister Cho Hyun-ah, who previously led KAL Hotel Network as the chief.
It has only been a year since she was promoted to vice president of the company in Dec. 2020, overseeing the general strategies of marketing and future growth.
Hanjin Group said that Cho has contributed much to discovering future growth engines and establishing the foundation for the company's sustainable growth. The heiress has adopted new trends, such as the Internet of Things and artificial intelligence, to her company's logistics business while introducing the concept of "Logitainment" into the local industry for the first time.
Logitainment combines entertainment and cultural aspects with logistics services for people to understand a company's business better, while providing them with unique experiences. Hanjin said that this concept helped the company to lead a new trend in the local industry and consistently communicate with its customers, especially those of the Millennial generation.
In 2018 Cho was forced to resign when she allegedly threw a cup of water during a business meeting with a partner firm. She was investigated on charges of violence and obstruction of business, but was found innocent.
In June 2019, Cho returned to take the senior vice president and executive vice president positions at the group's real estate developer. There she was in charge of managing corporate social responsibility and leading new business development for Hanjin Group.
Cho studied communication at University of Southern California until 2005 and then did an MBA at Seoul National University.
