By Yoon Sung-won
LG Electronics is accelerating marketing drives in the United States with the country's National Association of Home Builders (NAHB), the company said Wednesday.
According to Korea's No. 2 electronics maker, it has signed a contract with the NAHB for joint marketing programs for LG's premium kitchen appliance brand "SIGNATURE Kitchen Suite." The company said it expects to expand the distribution channel for its premium built-in appliances through solid business-to-business (B2B) links, solidifying its presence in the world's largest market.
"Adding differentiated marketing strategies to our innovative products, we will continue to lead the U.S. premium built-in appliances market," LG Electronics' home appliance and air solution company President Dan Song said.
The NAHB, established 75 years ago, has more than 140,000 members who build more than 80 percent of new houses in the U.S.
Under the one-year partnership with the association, LG Electronics will promote its SIGNATURE Kitchen Suite at official NAHB events and through the association's website and social networking channels.
Besides the NAHB partnership, LG Electronics has collaborated with other U.S. house builders and interior design organizations. The company has established a joint marketing partnership with the American Society of Interior Designers and participated in the Kitchen & Bath Industry Show (KBIS) in Orlando since Tuesday to showcase the SIGNATURE Kitchen Suite.
The electronics maker said it has also strengthened distribution networks for its premium kitchen appliances in the U.S. market. Last year, the company started providing the SIGNATURE Kitchen Suite through Best Buy, which also has a solid partnership with Samsung Electronics. Best Buy is the leading offline electronics devices outlet in the U.S. market.
LG Electronics is accelerating marketing drives in the United States with the country's National Association of Home Builders (NAHB), the company said Wednesday.
According to Korea's No. 2 electronics maker, it has signed a contract with the NAHB for joint marketing programs for LG's premium kitchen appliance brand "SIGNATURE Kitchen Suite." The company said it expects to expand the distribution channel for its premium built-in appliances through solid business-to-business (B2B) links, solidifying its presence in the world's largest market.
"Adding differentiated marketing strategies to our innovative products, we will continue to lead the U.S. premium built-in appliances market," LG Electronics' home appliance and air solution company President Dan Song said.
The NAHB, established 75 years ago, has more than 140,000 members who build more than 80 percent of new houses in the U.S.
Under the one-year partnership with the association, LG Electronics will promote its SIGNATURE Kitchen Suite at official NAHB events and through the association's website and social networking channels.
Besides the NAHB partnership, LG Electronics has collaborated with other U.S. house builders and interior design organizations. The company has established a joint marketing partnership with the American Society of Interior Designers and participated in the Kitchen & Bath Industry Show (KBIS) in Orlando since Tuesday to showcase the SIGNATURE Kitchen Suite.
The electronics maker said it has also strengthened distribution networks for its premium kitchen appliances in the U.S. market. Last year, the company started providing the SIGNATURE Kitchen Suite through Best Buy, which also has a solid partnership with Samsung Electronics. Best Buy is the leading offline electronics devices outlet in the U.S. market.
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