By Kwak Yeon-soo
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| New BAT Korea CEO Kim Eui-soung |
As the first Korean to become the CEO of BAT Korea, Kim will be responsible for managing operations as well as leading both domestic and international businesses.
Kim first joined BAT Korea as an area manager in 2008 and was later promoted to various positions in trade marketing. He is best known for launching the KENT brand in Korea in 2010.
He has over 20 years of work experience in various industries, including food and beverages and pharmaceuticals. His expertise lies especially in the consumer goods sector, new business development and multinational corporation management.
He previously worked at Nestle Korea and Pepsi Korea. Later he joined Boehringer Ingelheim Korea in 2014 as country head of Consumer Healthcare.
He then served at Sanofi in 2017 as a general manager for Consumer Healthcare Korea and head of Cross Border E-Commerce in China.
Under Kim's leadership, BAT Korea aims to implement a strong corporate culture by catering to the sophisticated needs of Korean customers and diversifying the company's product portfolio.
"I'm honored to serve as CEO of BAT Korea with a great team full of passion and commitment for growth," Kim said in a statement.
"With extensive industrial experience both in consumer goods and consumer healthcare, I will bring a positive change to escalation in market position by proactively investing and carefully serving the needs of consumers in the fast-changing domestic tobacco market which the world has its eyes on."
Kim holds a bachelor's degree from Hankuk University of Foreign Studies and an MBA degree from Aalto University.
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