JTI launches PLOOM TECH in Korea

The PLOOM TECH Starter Kit / Courtesy of JTI Korea

By Kwak Yeon-soo

Japan Tobacco International (JTI) in Korea launched PLOOM TECH, with which it claims smokers can enjoy tobacco vapor product with approximately 99 percent odor reduction by heating tobacco indirectly through vapor, the company said Thursday.

The 'no smoke, no smoke smell' feature can expand the opportunities to use the product in private homes and in legally permitted public areas, according to JTI.

"We are very excited to launch PLOOM TECH in a country renowned for quality, precision and innovation," said Jose Amador, JTI Korea's General Manager.

"With the new product, we will strive to provide adult consumers with the best possible vaping experience and support the company's consumer-centric approach of offering a wide choice of products that satisfy both smokers and vapers."

The PLOOM TECH Starter Kit consists of a battery, a USB charger and an adapter. It is priced at 35,000 won ($30), and Mevius for PLOOM TECH refills are priced at 4,500 won. The products are available in three flavors ― Purple Cooler, Green Cooler and Brown Rich.

The Japanese tobacco company said the new product will be made available at tobacco retailers and in over 5,000 convenience stores, including GS25, 7-Eleven, Ministop and CU in Seoul starting July 15.

The company postponed the launching event amid the growing anti-Japan sentiment after Tokyo imposed restrictions on exports to Korea on July 1.

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