LG SIGNATURE line debuts in Scandinavia

An LG Electronics employee explains features of the company's SIGNATURE refrigerator to visitors during a showcase event at Astrup Fearnley Museet museum in Oslo, Norway, Thursday. / Courtesy of LG Electronics

By Baek Byung-yeul

LG Electronics is expanding the number of markets where its premium appliance brand LG Signature will be made available as the company launched the high-priced appliances in Scandinavian countries.

The tech company said Friday it began selling its SIGNATURE products in Sweden, Norway, Denmark and Finland. To commemorate the launch, it held a showcase event at Astrup Fearnley Museet, a contemporary art museum in Oslo, Norway, Thursday.

Inviting 200 people including local dealers, reporters and high-profile figures, LG displayed seven kinds of LG SIGNATURE products including air purifiers, dryers, wine sellers and refrigerators. Torsten Valeur, a renowned Danish industrial designer who took part in design work of LG Signature products, also joined the event.

"We expect LG's SIGNATURE products will meet with many Scandinavian customers. We are sure they would prefer our SIGNATURE products, manufactured based on a refined design language," an official of the company said.

LG has been trying to sell its high-priced appliances in more countries. Since it launched the Signature brand in 2016, the company has been selling the products in 50 countries.

It held a conference recently in Tokyo, inviting journalists and high-profile figures for a look at the refrigerators, washing machines and TVs under its SIGNATURE brand.

On its home soil, LG has been selling air purifiers, air conditioners, washing machines, refrigerators and OLED TVs.

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