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| Major Cineplex CEO Vicha Poolvaraluck, left, poses with Jo Yong-chul, president of Thai Samsung Electronics, after signing a contract at Siam Paragon Cineplex theater in Bangkok, Thailand, Thursday (local time). Under the deal, Samsung will provide its cinema light-emitting-diode (LED) display for the theater. / Courtesy of Samsung Electronics |
By Lee Min-hyung
Samsung Electronics has clinched its first overseas contract to export its cinema light-emitting-diode (LED) display to Thailand's leading theater chain operator, Major Cineplex.
Under the deal, the tech giant plans to provide its cinema LED screens to major theaters of the Thai company. Samsung did not unveil the exact values of the contract.
The Samsung cinema LED is the world's first theater display that comes with 4K resolution and supports high dynamic range (HDR) content. Samsung unveiled the product this past July in its bid to replace conventional projectors in use for theaters across the globe and generate new revenue sources.
At that time, the company said the firm's visual display division aims to top 30 percent of its annual sales in the business-to-business sector, driven by possibly robust sales of the cinema LED displays.
The company boasts the 4K LED screen can display video content that can reach 10 times greater brightness levels than existing cinema projectors.
"Samsung cinema LED will drive a paradigm shift in the global movie industry," Major Cineplex CEO Vicha Poolvaraluck said. "We are going to continue expanding partnerships with Samsung Electronics and offer optimum viewing experiences for our customers."
Samsung expects the latest contract to pave the way for expanding its sales channels in other overseas territories such as the United States, Europe and Asia.
In Korea, the company has partnered with the nation's second-largest cinema chain, Lotte Cinema. As of now, Samsung has provided its cinema LED displays for two Lotte theaters in Seoul and the nation's southeastern port city of Busan.
In particular, the "Super S" screen of the Lotte Cinema Centum City in Busan has been named the official venue to display 26 movies during the upcoming Busan International Film Festival. Samsung has also equipped the two theaters with its high-end audio systems from Harman which the Korean firm acquired last year.
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