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Branding Korea
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Wed, November 25, 2020 | 08:12
Re-Branding Korean Tourism
Re-Branding Korean Tourism
Korea has an amazing amount of treasures that can interest and entertain international tourists, but they are still far too little-known around the world. Korea's tourism brand-image suffers from a very low profile, and we attract far fewer visitors every year than our potential should warrant.
2008-10-12 18:26
  • Recommendations for Upgrading Tourism
1% of Europeans Know Anything About Korea
1% of Europeans Know Anything About Korea
LONDON ― In November 2004 I collaborated with Bill Rylance, the regional CEO of Burson-Marsteller, the global public relations agency on a presentation for some senior Korean businessmen hosted by the American Chamber of Commerce Korea. The title of the speech was ``Korea Misperceived?''
Jong-eun2008-10-10 18:01
Anything Wrong With Korea’s Image Today?
Anything Wrong With Korea’s Image Today?
This is the first in a series of articles highlighting solutions for upgrading Korea's image and brand from international `Nation Brand' experts on the occasion of the 58th anniversary of The Korea Times ― E.D.
Jong-eun2008-10-09 18:51
12 3 
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