KoreaTimes - Branding Korea

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Branding Korea

Thu, November 30, 2023 | 19:58

Korea Ranked 17th in National Branding Index

Korea Ranked 17th in National Branding Index

The latest Nation Branding Index produced by East West Communications (www.eastwestcoms.com) ranked South Korea in 17th place globally in its third-quarter results, which is up from 28th place in the second quarter of this year.

Jong-eun2008-10-22 18:31

Will Euh Yoon-dae Polish Korea’s Image Globally?

Hyundai Heavy Sets Standard in Industrial Peace

Labor issues and more specifically militant unions are often cited as a key barrier to foreign investors who want to do business in Korea.

Jong-eun2008-10-21 19:35

Differentiation Is Missing Element in Branding Korea

Differentiation Is Missing Element in Branding Korea

Branding is powerful, and reaches beyond the obvious. Diverse concerns of modern Korea can all be traced back to the weak image Korea projects globally.

Jong-eun2008-10-21 18:12

Fashion Critical for Upgrading Koreas Image

Fashion Critical for Upgrading Koreas Image

There is no doubt Andre Kim is Korea's most famous fashion designer. He has created a unique image and brand name instantly recognizable by Koreans.

Cathy Rose A. Garcia2008-10-20 18:29

Dynamic Korea Projects Brick & Mortar Image

Dynamic Korea Projects Brick & Mortar Image

The Korean government is still in the infant stage of branding the country though it's fully aware that a good national image positively impacts the economy, tourism and diplomacy.

Jong-eun2008-10-19 19:42

Korea Lacks in Strong Identity in Brand Positioning

WASHINGTON ― Korea can definitely benefit from a well-executed nation branding program. Already it has one of the world's strongest economies and some of the best international corporate brands, such as Hyundai, Samsung and LG. What it lacks is a distinct position in the world in the minds of most people.

Jong-eun2008-10-17 15:41

10-Year Plan Needed to Better Promote Attractiveness of Nation

10-Year Plan Needed to Better Promote Attractiveness of Nation

Branding a nation may well be a difficult concept to grasp. ``Simply put, it's the attractiveness of a nation. Something that attracts us to a nation; when someone is making a decision, it is that something that tugs the heart toward the decision,'' said Choi Jung-wha, president of the Corea Image Communication Institute (CICI) and professor of interpretation and translatio...

Jong-eun2008-10-15 18:19

Korean Slogans Comical to Foreigners

Korean Slogans Comical to Foreigners

As someone who makes a living helping foreign companies come into the Korean market and being successful in their sales activities, I often find myself almost negotiating with foreign executives over the phone as to their timing of entering the Korean market, as opposed to their going into Japan and China first.

Jong-eun2008-10-14 17:23

Korea’s Promotion Overseas Mismanaged

Korea’s Promotion Overseas Mismanaged

The attraction of transforming a country into a brand is easy to understand. Brands add value, both for their owners and their consumers.

Jong-eun2008-10-13 18:19

Recommendations for Upgrading Tourism

Probably Korea's most serious problem in attracting and satisfying international tourists, and in promoting Korea's general reputation as a tourism destination, remains the language barrier.

2008-10-12 18:37

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