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Branding Korea

Thu, October 6, 2022 | 14:14

NK Damages South Korea’s Global Image

As awareness of Korea spreads around the world with the country's growing importance, so too do negative perceptions.

2009-08-25 20:35

English Key Tool for Promoting Korea Worldwide

WASHINGTON - How does one present Korea's image to the world?

2009-08-13 22:45

De-Branding Revolution for Korea

``Branding Korea'' is the new catchphrase for bureaucratic busybodies, PR-hustlers and advertisers. The idea is to sell Korea as a brand, like Coca Cola. Every Korean city or province is trying to come up with a catchphrase or logo that sets it above others so that it can be remembered. Some are ridiculous, many dubious, and most ineffective. Still, compelled by competition ...

2009-08-12 21:47

Lack of Information Barrier to Koreas Image Abroad

Korea has a lot to fascinate foreigners, but limited information in other countries sets a barrier to them being more knowledgeable about the country, the German ambassador to Korea said Thursday.

2009-08-04 20:14

Korean Hidden Champions Going Global

The administration is searching for ``hidden champions,'' the little-known but powerful small firms equipped with the world's best technologies, to promote them abroad as part of a nation branding campaign, the project manager said Tuesday.

Kim Sue-young2009-04-28 17:52

Improve Korea’s Brand at Home

Marketing guru Philip Kotler, in his book ``Marketing Places,'' tells us how we can gauge the success of a place's marketing efforts. ``Place marketing… succeeds when citizens and businesses are pleased with their communities, and meet the expectations of visitors and investors.'' Visitors and investors develop their image of a place from their interaction with local people a...

Jong-eun2008-10-30 17:20

Seoul’s Frustration With National Branding Initiatives

For several years now, government officials have been trying to improve Korea's international reputation with overseas investors and tourists by adopting branding strategies that we more commonly associate with companies and products.

Jong-eun2008-10-28 18:25

Minister Says Ramsar Convention Will Spur Green Growth

Environment Minister Lee Maan-ee said the largest gathering of 2,000 environmentalists from 158 countries in Changwon today will be a major catalyst to spur sustainable ``Green Growth'' in Korea.

Kim Rahn2008-10-27 17:47

Korea Sets Out Vision for Economic Dynamism

Every government has its own think tank that sets the direction of national policies and addresses social and economic needs.

Jong-eun2008-10-23 19:22

Will Euh Yoon-dae Polish Korea’s Image Globally?

Thirty to forty years ago the notion of a hotel owner receiving government assistance for the promotion of a region or a country was laughable in many countries. Today virtually every country hosts a government agency or ministry tasked with tourism promotion.

2008-10-22 19:17

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