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Most Asked Questions in World of Trends

The Korea Times has reported on recent trends by consulting www.trendwatching.com, which offers a Q & A report for those interested in and eager to apply hidden trends to their businesses.

2008-11-04 18:01

Perkonomics as the New Currency

``Perkonomics'' is the new currency among businesses around the world, according to Internet trend firm trendwatching.com. Thus, more companies are looking into ways to satisfy consumers, even if it means giving out free stuff.

2008-10-07 16:57

People Power Internet Shapes New Innovations

Independent research firm Trendwatching.com has released its latest report on social and business innovations around the world. The report, compiled with participation from more than 8,000 members in 70 countries, says people empowered with online communities now lead many of the new innovations worldwide.

2008-07-11 20:44

Sensitive Consumption Products Appeal to Five Senses

Sight, sound, smell, taste and touch. These five senses encompass the human experience, enabling us to perceive the world around us and communicate with others. In recent years, there has been a visible number of ``crossovers'' of the senses ― in other words, products that enable us to ``hear'' books, ``touch'' sounds and ``see'' scents.

2008-04-27 20:33

As society gets technology and industry-savvy, there is an opposite trend ― the user-generated ``do it yourself (DIY).''

2008-04-20 19:11

Free Stuff for All: Free Love

''The best things in life are free, or so the saying goes.

2008-04-13 21:01

Local Consumers Getting Tougher to Please

We all know that once expectations go up, it's hard to bring them back down. And in this respect, marketers say Korean consumers' anticipation for quality products have shot up so much that it makes it harder and harder to satisfy their oh-so-picky needs.

2008-01-24 19:21

A Peek Inside Successful Marketing...

The world’s first “closed” shopping community, Claseo offers an invitation-only line of shopping. Each member of the maker is given a limited number of invitations to share with their friends, who must enter an invitation code and make a purchase to become members themselves. As more people are enjoying a sense of exclusivity, these invitation-only brands have grown more popular not only in fashion, but in other industries as well.

2008-01-24 19:17

7 TECHNOLOGY TRENDS IN 2008

High-speed wireless and wireline Internet networks will continue to drive technology evolution in South Korea this year. Telecom operators are becoming more aggressive in providing new services such as IPTV and Mobile WiMax (WiBro) at affordable prices in order to retain subscribers. Meanwhile, the monopoly of Naver in the Internet industry will weaken as the Web users look for more open, diverse and credible source of information, with the advent of faster Web browsing architecture such as AJAX.

2008-01-14 19:50

Generation Y Wants Rapid Promotions

Coinciding with the start of the retirement of baby boomers worldwide, the creative and opinionated Generation Y is starting to fill the employment gap. But human resource experts warn that employers shouldn't mistakenly assume what jobs for the sacrificial, hardworking boomers will do for the free-spirited young crowd.

2008-01-10 18:24

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