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The findings reported by Ethan Mollick, an assistant professor at the University of Pennsylvania's Wharton School, and Jason Greenberg, a New York University researcher, were based on an analysis of some 1,250 Kickstarter projects.
The authors divided the projects into categories of those whose founders and backers tended to be male (technology, video games, tended to be female (fashion, children's books), and were about even (movies).
They didn't examine any projects with goals under $5,000, which were more likely to receive biased backing from family and friends.
Across the board, projects started by women were more likely to fulfill their funding goals than those started by men.
Notably, female-headed projects had the starkest advantage in technology, which is often thought as a male-dominated industry.
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