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Sun, May 28, 2023 | 14:50
Briefs
Women more successful than men in online money-raising
사업자금 모금 여성이 남성보다 유리
Posted : 2014-08-15 17:37
Updated : 2014-08-15 17:37
Ko Dong-hwan
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Women appear to be more successful than men in raising money for their business projects on crowd-funding sites such as Kickstarter, a new study said.

The findings reported by Ethan Mollick, an assistant professor at the University of Pennsylvania's Wharton School, and Jason Greenberg, a New York University researcher, were based on an analysis of some 1,250 Kickstarter projects.

The authors divided the projects into categories of those whose founders and backers tended to be male (technology, video games, tended to be female (fashion, children's books), and were about even (movies).

They didn't examine any projects with goals under $5,000, which were more likely to receive biased backing from family and friends.

Across the board, projects started by women were more likely to fulfill their funding goals than those started by men.

Notably, female-headed projects had the starkest advantage in technology, which is often thought as a male-dominated industry.


사업자금 모금 여성이 남성보다 유리

사업자금을 위해 모금을 홍보할 경우 여성이 남성보다 훨씬 더 많은 돈을 버는 것으로 드러났다.

미국 뉴욕대학과 펜실베니아대학 출신의 그린버그와 몰리크는 세계최대 크라우드펀딩 웹사이트 “킥스타터”에 등록된 약 1,250개의 사업내용을 조사한 결과를 최근 공개했다. 이들은 각 사업을 개시 및 자금후원자가 남성, 여성, 혹은 남녀 둘 다인지에 따라 구분하였다. 목표 모금액수가 $5,000 이하인 사업 및 가족이나 친구의 지원이 의심되는 사업은 조사목록에서 제외했다.

구분된 사업들의 내용은 특정 성별에 몰리는 성향을 보였다. 남성들이 개시 및 후원하는 사업은 주로 테크놀로지나 게임 분야였고, 여성들의 경우 패션 또는 아동도서 분야, 두 성별이 겹치는 분야는 영화였다.   

재미있는 사실은 사업내용을 막론하고 전 분야에서 여성이 남성보다 더 많은 모금을 거둬들였다는 것이다. 테크놀로지 분야에서 여성은 특히 남성보다 35퍼센트가 많은 모금을 거둬들이면서 그 격차가 전 분야에서 가장 심했다. 기타 분야에서는 대략 2~9퍼센트 소폭차이로 여성이 거둬들인 모금이 남성을 앞섰다.
Emailaoshima11@koreatimes.co.kr Article ListMore articles by this reporter
 
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