Wed, September 27, 2017 | 03:23
Posted : 2017-09-04 17:21
Updated : 2017-09-05 11:29

LG wants to make splash with V30

Note 8, V30 attract buyers

By Lee Min-hyung

Galaxy Note 8
LG Electronics' mobile unit hopes to make a meaningful rebound by making a big splash with its new flagship V30 smartphone.

The premium device, launched at this year's IFA tradeshow in Germany, is the third in the series of the firm's most-expensive handset lineup. LG launched the V series in 2015 to boost its money-losing mobile business.

However, LG's premium strategy has failed to chalk up outstanding results as sales of its premium G and V series did not meet the firm's expectations. LG mobile communication unit's accumulated debt has topped 1 trillion won ($886 million) since 2015.

The company was one of the leading feature phone manufacturers in the early 2000s, along with Samsung Electronics and Nokia. But it has been losing ground in the smartphone competition amid fierce rivalry with Samsung Electronics and emerging Chinese handset makers such as Oppo and Vivo.

To make a breakthrough with the G6 unveiled early this year, LG shifted its strategy to focus more on improving basic functions of devices such as the camera and audio systems.

Plus it tries to stay away from taking big risks as it did with the G5 which came with a series of interchangeable modules.

First and foremost, the company boasted the V30's unmatched audio quality. It is powered by a 32-bit advanced Hi-Fi Quad Digital-to-Analog Converter. This converts digital music into an analogue signal and amplifies audio sound via headphones without any digital distortion.

The new device also comes with the similar 18:9 ratio FullVision display used for the G6, which critics say will play a key role for LG to shape its design identity for more models to come.

But the company differentiated the latest device by adopting a 6-inch organic light-emitting diode (OLED) display, the largest in its premium smartphone history. The V30 is also powered by Qualcomm's latest application processor, the SnapDragon 835.

"With the V30, LG is pushing the boundaries of smartphone audio to enable a more bespoke listing experience," LG's mobile chief Cho Juno said. "The combination of its advanced Hi-Fi audio technology and the superb images generated by its OLED FullVision display makes the LG V30 a true multimedia powerhouse."

LG has yet to unveil the price for the device, but market insiders estimate it to be around 900,000 won.

Rivalry with Samsung Note 8

LG Electronics is in a fierce rivalry against Samsung Electronics in major electronics businesses, including washing machines, refrigerators and TVs. But in the smartphone business, LG has yet to pose a big threat to Samsung's major flagship Galaxy S and Note series.

Samsung unveiled its new flagship Galaxy Note 8 last week in New York, armed with a 6.3-inch active-matrix OLED display and 12 megapixel dual cameras.

"In general, Samsung Electronics has a 60 to 70 percent share in the smartphone market here, while LG accounts for 15 to 20 percent," a mobile industry source said, asking for anonymity. "It may tough for LG to post dramatic growth with the new device, but the initial market response for the V30 seems to be more robust than for its predecessor, the V20."

관련 한글 기사

갤럭시노트8 출고가 109만4천500원…V30는 ?

7일 가격 공개 예정

삼성전자의 하반기 전략 스마트폰 갤럭시노트8의 가격이 109만원대에 책정될 것으로 보인다.

4일 삼성전자와 이동통신업계에 따르면 갤럭시노트8 64GB 모델 가격이 109만 4천500원으로 유력하게 검토되고 있다. 256GB 모델은 125만 4천원이 유력하다.

이 같은 가격은 전작인 갤럭시노트7(98만9천800원·64GB 기준)보다 10만원 이상 비싼 가격이다.

삼성전자 관계자는 '출고가가 아직 확정되지 않았다'며 '사전 판매를 시작하는 7일 가격을 공개할 것'이라고 말했다.

앞서 고동진 삼성전자 무선사업부장(사장)은 지난달 31일(현지시간) 독일 베를린에서 열린 기자간담회에서 '우리나라의 경우 (출고가 앞자리가) 1자를 안 보기가 어려울 것 같다'며 100만원이 넘는 가격을 시사한 바 있다.

갤럭시노트8의 출고가가 100만원을 훌쩍 넘으면서 같은 날 출시하는 LG V30의 가격 책정에도 관심이 쏠린다.

LG전자 미국 지사는 지난달 31일 트위터 프로모션을 통해 V30 경품 추첨행사를 하면서 V30의 대략적인 소맷값(ARV: Approximately Retail Value)이 749.99달러(한화 84만8천원 상당)라고 소개했다.

이 수치는 아직 출고가가 나오지 않은 제품의 가치를 추정하면서 낮춰진 가격이라 실제 가격은 700달러 후반에서 800달러 수준으로 책정될 가능성이 크다. 업계에 따르면 국내 출고가는 90만원대 후반 수준에서 결정될 것으로 보인다.

갤럭시노트8은 이달 7일부터 14일까지 사전 판매되며 15일부터 사전 예약자를 우선으로 개통하고 21일부터 일반 판매에 들어간다. V30는 이달 21일 출시를 앞두고 14일부터 예약 판매를 시작한다. (연합)