Samsung SDS said Monday it is pushing to expand international distribution of its retail management system, targeting global carmakers and real estate businesses.
The system integration service affiliate of Samsung Group said it will seek to provide the retail management system, named NexshopTM, to extend distribution channels to non-Samsung affiliates. Samsung SDS currently provides NexshopTM for Samsung Electronics' mobile communication outlets around the world.
"Samsung SDS has provided the advanced retail management system for Samsung Electronics outlets all around the world, drawing attention from global enterprise customers," Samsung SDS System Business Division President Hong Won-pyo said in a statement. "We will continue to expand the NexshopTM business to diverse industries in the future."
Samsung SDS said its retail management system is designed to realize differentiated commerce experiences, tailor-made sales services for each customer, management support, systematic human resources training and digital advertising. By introducing the NexshopTM system, clients will be able to offer efficient promotion programs based on analysis of customer behavior and a purchase pattern database, the company said.
Other than the NexshopTM system at worldwide Samsung Electronics mobile outlets, Samsung SDS also provides a system called Samsung Plus, which is based on the store employee training program Nexshop Training, for more than 300,000 employees at 37 stores.
Last month, the company signed a contract to cooperate on smart business with British real estate web portal Zoopla, which holds about a 70 percent market share in the country's corporate real estate trading.
Under the deal, Samsung SDS has connected the Nexshop system to Zoopla's content to improve real estate information services. Visitors to offices can check digitized real estate offerings through tablet computers and large format displays and locations of buildings on an interactive map system and go on a virtual tour of the buildings.
Samsung SDS also said its retail management system is drawing attention from German carmakers operating in China.
With the NexshopTM system, carmakers can automatically distribute marketing content to car stores around the globe and tap into display devices including a head-mounted virtual reality (VR) device to offer a differentiated customer experience, Samsung SDS said.