LG claims it didn't steal Samsung commercial patent
By Kim Yoo-chul
Samsung Electronics asked its chief rival LG Electronics to drop its "deceptive marketing" by putting SUHD labels on some of the LG Electronics TV sets available in some overseas markets.
"Samsung Electronics Spain officially sent a protest letter to LG Electronics Spain to stop using the ‘SUHD' logo on some of the LG TVs in some stores in that country," Samsung said in a statement, Monday.
Samsung, the world's top TV producer over the last decade, said LG Electronics stores in Spain used the Samsung-filed trademark logo ― SUHD ― on its Super Ultra HDTV, which is against fair competition.
Since 2014, Samsung Electronics has been using the SUHD logo on its premium TV lineup.
Samsung's SUHD-branded TVs are a variant of liquid crystal display (LCD) TVs but with improved viewing quality by using quantum dots ― made of a non-cadmium selenide core surrounded by a zinc sulfide shell ― which then transfer the absorbed energy to layers of nearby tin disulfide
"It's unique and the right of the trademark is owned by Samsung," said a company official.
Some LG Electronics stores in Canada and Singapore are said to promote their TVs calling them "SUHD" TVs, according to officials who are involved with the controversy.
LG Electronics claimed that there was no intention to usurp the trademark.
"LG Electronics has no reason to use the Samsung SUHD TV on LG products," LG said.
Samsung said LG made apologies for the mistake. But the world's TV leader said its "next plan" will be decided according to the development of each situation.
The "tit-for-tat" came after LG Electronics is moving full stride to promote its organic light-emitting diode (OLED) TV by urging Samsung to increase the OLED TV market.
But Samsung has been refusing to accept the LG plea as the company believes production yields of OLED TVs are still low given the continued lukewarm response from customers and the technological barriers that should be addressed.
OLEDs are much brighter and thinner as the technology doesn't require bulky backlighting; however, costs still matter.
The Samsung-initiated quantum dot tech is considered as the "competitive alternative" in offering more vivid images to customers without additional costs as the material is the right fit with the existing LCD technology.
Samsung Electronics TV chief Kim Hyun-seok recently told reporters that the company won't advance into the OLED TV market as OLED TVs are less attractive to consumers compared to the improved LCD TVs with the quantum dot technology.
"It seems unlikely that Samsung will take LG to court as LG notified Samsung that it is correcting the misunderstanding. But it's noteworthy to see which company's TV business strategy will work with consumers holding the key," he said.
By Kim Yoo-chul
Samsung Electronics asked its chief rival LG Electronics to drop its "deceptive marketing" by putting SUHD labels on some of the LG Electronics TV sets available in some overseas markets.
"Samsung Electronics Spain officially sent a protest letter to LG Electronics Spain to stop using the ‘SUHD' logo on some of the LG TVs in some stores in that country," Samsung said in a statement, Monday.
Samsung, the world's top TV producer over the last decade, said LG Electronics stores in Spain used the Samsung-filed trademark logo ― SUHD ― on its Super Ultra HDTV, which is against fair competition.
Since 2014, Samsung Electronics has been using the SUHD logo on its premium TV lineup.
Samsung's SUHD-branded TVs are a variant of liquid crystal display (LCD) TVs but with improved viewing quality by using quantum dots ― made of a non-cadmium selenide core surrounded by a zinc sulfide shell ― which then transfer the absorbed energy to layers of nearby tin disulfide
"It's unique and the right of the trademark is owned by Samsung," said a company official.
Some LG Electronics stores in Canada and Singapore are said to promote their TVs calling them "SUHD" TVs, according to officials who are involved with the controversy.
LG Electronics claimed that there was no intention to usurp the trademark.
"LG Electronics has no reason to use the Samsung SUHD TV on LG products," LG said.
Samsung said LG made apologies for the mistake. But the world's TV leader said its "next plan" will be decided according to the development of each situation.
The "tit-for-tat" came after LG Electronics is moving full stride to promote its organic light-emitting diode (OLED) TV by urging Samsung to increase the OLED TV market.
But Samsung has been refusing to accept the LG plea as the company believes production yields of OLED TVs are still low given the continued lukewarm response from customers and the technological barriers that should be addressed.
OLEDs are much brighter and thinner as the technology doesn't require bulky backlighting; however, costs still matter.
The Samsung-initiated quantum dot tech is considered as the "competitive alternative" in offering more vivid images to customers without additional costs as the material is the right fit with the existing LCD technology.
Samsung Electronics TV chief Kim Hyun-seok recently told reporters that the company won't advance into the OLED TV market as OLED TVs are less attractive to consumers compared to the improved LCD TVs with the quantum dot technology.
"It seems unlikely that Samsung will take LG to court as LG notified Samsung that it is correcting the misunderstanding. But it's noteworthy to see which company's TV business strategy will work with consumers holding the key," he said.
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