Posted : 2016-01-06 01:00
Updated : 2016-01-07 10:05

Samsung unveils new quantum dot TV before CES

Kim Hyun-seok, President of Samsung Electronics' visual display division, introduces the company's latest super ultra-high-definition (SUHD) television at the Keep Memory Alive event center in Las Vegas, Tuesday (KST). / Courtesy of Samsung Electronics

By Lee Min-hyung

LAS VEGAS ― Samsung Electronics unveiled its premium television with a quantum dot display at the Consumer Electronics Show (CES) 2016, reaffirming its pledge to set a new standard with light-emitting diode (LED) backlighting technology.

"The role of quantum dot technology will grow bigger as more content providers continue to produce movies or high-resolution content with high-dynamic-range (HDR) image technology," Kim Hyun-seok, President of the company's visual display division, told Korean reporters at the Keep Memory Alive event center in Las Vegas, Tuesday (KST).

HDR technology is all the rage with television makers and content producers at this year's CES because it can display a wider range of dark and light levels, producing more vivid images.

His remarks came amid heated debate in the display industry over the next-generation backlighting technology. Samsung has been promoting its SUHD TV lineup with the quantum dot display, while LG is focusing on organic light-emitting diode (OLED) displays. Samsung Electronics has been developing the cadmium-free quantum dot technology since 2002.

"We do not have any plans to produce OLED TVs, considering various factors ― which include the high price, its reliability and our lack of a production facility," Kim said. "Nothing has been officially decided yet as to which one is better, but we strongly believe quantum dot TVs are second to none at the moment."

He said the company does not feel the need to mass produce large OLED TVs because quantum dot TVs are good enough to compete with any other TVs.

"We need to make profits with our business," he said. "We will not make a huge investment in the OLED TV business, as it comes with massive investment. If we shift our focus onto OLEDs, we have to establish a whole new infrastructure for their production."

During the showcase event, the company highlighted two key features of the new television ― improved brightness and a smart Internet of Things (IoT) system.

All the SUHD televisions for 2016 come with 1,000 nits of brightness, which is the industry's highest level among HDR televisions, the company said.

"Our new premium televisions can produce very bright and detailed images," the Samsung TV chief said. "But we also improved power efficiency by some 30 percent using our own quantum dot technology. In short, the new models display better images with no additional power consumption."

The company also unveiled the IoT feature represented by its new smart TV platform, "Smart Hub." Users will be able to manage various IT devices at home with a single remote control, the company said.

"What we have to do for customers is to build a hub to connect infinite numbers of things to fully realize the IoT," Kim said. "Only with the hub, such as the Smart Hub, can we spread the IoT across the world, making people's lives easier and more convenient. The easiest way to set up the hub is by using a television."

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