By Lee Min-hyung
Samsung C&T will be promoting its fashion-friendly wearable devices at the Consumer Electronics Show (CES) in Las Vegas, next week.
The company's fashion arm said Wednesday that it will showcase eight wearable items at the electronics fair in a move to expand its presence into the relatively-unsaturated fashion-converged devices market.
"Global fashion industries are shifting their focus to wearable devices as their next-generation growth area, as traditional fashion products are no longer a profit generator," an official said.
With the rise of the Internet of Things (IoT), global technology giants are broadening their product categories from traditional electronics devices such as televisions, refrigerators and washing machines.
"More than 3,000 visitors came to our booth every day at the IFA fair in Germany in September, and we expect much more people to visit our booth at the CES," he said.
The company plans to unveil items ranging from clothes to smart accessories, some of which are co-developed by Samsung Electronics, at the upcoming fair.
In particular, the company expects its solar panel clutch bag, "Sol Bag," to gather huge attention from visitors, as panels on the bag, exposed to sunlight for four hours, can fully charge a Galaxy S6, the company said.
Under the slogan of "designing fashionology for life," the fashion arm launched its wearable fashion brand, "The Humanfit," at the IFA fair.
At the upcoming tech show, the company seeks to differentiate itself by unveiling wearable devices converged with near-field communication (NFC) technology. Clothes embedded with NFC chips will allow users to receive smart services on demand, the company said.
The company added its golf clothes, Smart Swing, will be one of the items equipped with NFC chips, allowing users to monitor weather conditions or level of ultra violet rays before they go to courses.