The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Song Joong-ki marries British woman, expects baby

  • 3

    Suicidal pedestrian saved over Han River bridge

  • 5

    Kim Jung-hyun returns to small screen with 'Kokdu: Season of Deity'

  • 7

    Youth, foreign drug offenders increase threefold in 5 years

  • 9

    NK rejects alleged arms trading with Russia, warns of 'undesirable result'

  • 11

    K-pop releases for February

  • 13

    Seoul International School celebrates 50th anniversary

  • 15

    Base taxi fare to rise by 1,000 won to 4,800 won next month

  • 17

    Koreans reluctant to unmask on first day of eased indoor mask rule

  • 19

    3 dead, 4 hurt in upmarket Los Angeles neighborhood

  • 2

    Japanese teen romance film attracts 1 mil. Korean viewers for 1st time in 21 yrs

  • 4

    Korea to lift indoor mask mandate Monday

  • 6

    US four-star general warns of war with China in 2025

  • 8

    INTERVIEWBusan has potential to be world-class city, says mayor

  • 10

    Samsung to introduce low-carbon diet for employees to help tackle climate change

  • 12

    'Someday or One Day' cast says film spin-off has new plot

  • 14

    Plum trees, pheasants and promises of old Korea

  • 16

    Main opposition leader faces pressure to resign in case of indictment

  • 18

    S. Korea mistakenly fires machine gun near border with N. Korea

  • 20

    NATO chief calls for stronger security ties with S. Korea to counter China

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Business
  • Tech
  • Bio
  • Companies
Tue, January 31, 2023 | 06:19
Tech
Samsung challenges LG for Apple business
Posted : 2015-11-22 17:22
Updated : 2015-11-22 18:33
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Apple may use OLED technology in a few years later


By Kim Yoo-chul

Samsung Display is challenging LG Display to cash in on next-generation iPhones, with the Samsung affiliate expecting Apple to move to organic light-emitting diodes (OLEDs) for its flagship iPhones.

"Samsung Display has recently renewed talks with Apple to supply its small-sized OLED displays for the next iPhones to be released in a few years, which I believe is around 2018," a high-ranking industry executive told The Korea Times last week.

The executive said such a move was aimed at diversifying Samsung Display's portfolio by cutting its heavy reliance on Samsung Electronics.

"Samsung Display-manufactured OLED displays have so far been used in all Galaxy flagship smartphones," he said. "But demand for handsets will remain weak as time goes by because the handset industry will be reshaped further."

"Samsung Display needs to have a long-term contract with new and trustworthy major customers for OLED displays," according to the executive.

He said Samsung Display was also approaching top Chinese handset vendors to cut its heavy reliance on Samsung Electronics' handset division.

"But the Chinese won't replace Apple's brand image," he said. "If Samsung starts to ship OLEDs for new Apple iPhones, then this will be huge."

Samsung Display supplies traditional LCD panels for Apple's iPads, with a small amount for current iPhones.

But according to officials, leading display materials companies such as German-based Merck, Apple is unlikely to use OLED technology for its new iPhones in the foreseeable future because today's LCDs have several advantaged over OLEDs, such as manufacturing costs.

The officials say Apple wants to keep its margins as high as possible.

But the industry executive said, "Despite the current advantages that LCD have, the display industry in which Korea has long been a leader, needs new momentum for further growth."

"Prices are being brought down and other technological issues are rapidly being addressed," he said. "If Apple adopts OLED technology in its next iPhones, this will benefit the entire ecosystem in the global display industry."

Competition with LG

The Samsung moves are expected to intensify rivalry with LG Display, which is the leading display supplier for Apple iPhones.

"LCDs are being commoditized with the rise of Chinese suppliers," said another industry executive. And it's true that LCDs have technological merits over OLEDs. "But LG Display should be adaptive and quick to persuade leading set-makers to adapt new display technology to lead Taiwanese rivals."

"From this perspective, competition with Samsung Display to provide OLEDs for Apple will get fiercer," he stressed.

He said Foxconn, also known as Hon-Hai Precision Industry, would start producing LCDs starting in 2018 to win mobile LCD orders from Apple for future iPhones. However, those iPhones would be budget models.

To counter the Samsung moves, LG Display is reviewing how to maintain its momentum as a global display leader, including a plan to build a display plant in Paju, near the North-South border.

Insiders believe the tentatively named "P10" factory may produce small and large OLEDs as well as LCDs for greater flexibility according to situations.

Therefore, LG's investment plans for next-generation displays will be subject to change according to developments and ongoing discussions, they say.

"Because LG Display and Samsung Display are keen to promote OLEDs, their investment in LCDs will be cut," said a fund manager at a U.S.-based investment firm in Seoul.

"LCDs will remain optional, not primary, and I believe groundwork has already started. Apple holds the key to the timing to open an era of OLEDs in a real sense," the manager added.


Emailyckim@koreatimes.co.kr Article ListMore articles by this reporter
 
Top 10 Stories
1Koreans reluctant to unmask on first day of eased indoor mask rule Koreans reluctant to unmask on first day of eased indoor mask rule
2Over 76% of South Koreans support development of nuclear weaponsOver 76% of South Koreans support development of nuclear weapons
3[ANALYSIS] Pandemic awakens demand for data-driven automation ANALYSISPandemic awakens demand for data-driven automation
4Busan seeks to take lead in expo race after BIE's April visit Busan seeks to take lead in expo race after BIE's April visit
5Retailers seek to bolster beauty product sales as lifting of mask mandate approaches Retailers seek to bolster beauty product sales as lifting of mask mandate approaches
6Stock-leveraged investments rise again amid bullish KOSPI Stock-leveraged investments rise again amid bullish KOSPI
7Biohealth geared for growth Biohealth geared for growth
8Korea-US defense talks likely to bring up extended deterrence Korea-US defense talks likely to bring up extended deterrence
9NK slams NATO chief's Seoul visit as 'prelude to war'NK slams NATO chief's Seoul visit as 'prelude to war'
10Seoul mayor accuses liberals of leading nation in wrong direction Seoul mayor accuses liberals of leading nation in wrong direction
Top 5 Entertainment News
1Song Joong-ki marries British woman, expects babySong Joong-ki marries British woman, expects baby
2Kim Jung-hyun returns to small screen with 'Kokdu: Season of Deity' Kim Jung-hyun returns to small screen with 'Kokdu: Season of Deity'
3K-pop releases for February K-pop releases for February
4'Someday or One Day' cast says film spin-off has new plot 'Someday or One Day' cast says film spin-off has new plot
5Itaewon music fest brings love to the healing process Itaewon music fest brings love to the healing process
DARKROOM
  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

  • World Cup 2022 France vs Morocco

    World Cup 2022 France vs Morocco

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group