By Kim Yoo-chul
Samsung Group executives were briefed Wednesday on the importance of designs and user experiences (UX) to produce goods that meet customer expectations.
Samsung presidents listened to a lecture by a renowned product design expert during Wednesday's weekly meeting at the conglomerate's Seocho building, southern Seoul.
"Meeting customer expectations is really important for the Internet of Things (IoT)-oriented businesses. Tireless overhaul in UX means that you can have more opportunities in an era of IoT," Samsung Future Strategy Office said in a statement.
The office functions as a control tower managing key business decisions on the group affiliates and guiding them to prepare for their next businesses.
Yonsei University Professor Cho Kwang-soo was the speaker for this week's session.
The professor said the mantra of "one person, one device" has passed.
"Today, 'one person, multi device' has become the main trend, meaning that one person is now being connected to multiple devices. Without understanding about human nature, you can't develop products that can meet consumer expectations," Cho was quoted as saying.
Samsung needs to invest more for the development of wireless charging and new mobile operating systems that allow multiple devices to activate, the professor said.
In a briefing to local reporters, chief Samsung communications officer Lee Joon said the Apple iPhone was presented as the right device that has shown remarkable advancements in user-experience design.
With the launch of the Galaxy S6, Samsung made the decision to remove some of the key hardware elements. Earlier versions of its Galaxy line of devices had been noted for replaceable batteries and support for expandable storage.
With the S6, Samsung has exorcised these elements, creating more sterile smartphone designs. Samsung's executive vice president Lee Young-hee earlier said such a major overhaul in the product's design will appeal more to customers.
In recent years, Samsung products have shown steady improvements in design.
Recently, Samsung has been busy hiring user experience experts. Last year, Samsung Electronics scouted former Boston University Professor Lee Hyun-yeol to become the chief of its UX division.
Lee, a graduate of the MIT Media Lab in the United States, presented Samsung's upgraded user experience strategies in an event to unpack the S6, in Barcelona, Spain.
Samsung Group executives were briefed Wednesday on the importance of designs and user experiences (UX) to produce goods that meet customer expectations.
Samsung presidents listened to a lecture by a renowned product design expert during Wednesday's weekly meeting at the conglomerate's Seocho building, southern Seoul.
"Meeting customer expectations is really important for the Internet of Things (IoT)-oriented businesses. Tireless overhaul in UX means that you can have more opportunities in an era of IoT," Samsung Future Strategy Office said in a statement.
The office functions as a control tower managing key business decisions on the group affiliates and guiding them to prepare for their next businesses.
Yonsei University Professor Cho Kwang-soo was the speaker for this week's session.
The professor said the mantra of "one person, one device" has passed.
"Today, 'one person, multi device' has become the main trend, meaning that one person is now being connected to multiple devices. Without understanding about human nature, you can't develop products that can meet consumer expectations," Cho was quoted as saying.
Samsung needs to invest more for the development of wireless charging and new mobile operating systems that allow multiple devices to activate, the professor said.
In a briefing to local reporters, chief Samsung communications officer Lee Joon said the Apple iPhone was presented as the right device that has shown remarkable advancements in user-experience design.
With the launch of the Galaxy S6, Samsung made the decision to remove some of the key hardware elements. Earlier versions of its Galaxy line of devices had been noted for replaceable batteries and support for expandable storage.
With the S6, Samsung has exorcised these elements, creating more sterile smartphone designs. Samsung's executive vice president Lee Young-hee earlier said such a major overhaul in the product's design will appeal more to customers.
In recent years, Samsung products have shown steady improvements in design.
Recently, Samsung has been busy hiring user experience experts. Last year, Samsung Electronics scouted former Boston University Professor Lee Hyun-yeol to become the chief of its UX division.
Lee, a graduate of the MIT Media Lab in the United States, presented Samsung's upgraded user experience strategies in an event to unpack the S6, in Barcelona, Spain.
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