By Kim Yoo-chul
BARCELONA, Spain ― LG Electronics aims to sell 10 million units of its upcoming flagship smartphone, the G4, globally this year.
"LG Electronics aims to achieve the 10 million sales target of the G4 smartphone, which will be unveiled next month. Specifications of the G4 and changes we've made had been briefed to top outlet channels and European carriers during the Mobile World Congress (MWC) fair. Initial response was good enough," an LG official said at the fair, Friday (KST).
He said Korea's No. 2 handset manufacturer plans to launch a heavy promotional campaign in its target markets in Europe, Korea and the United States, but not in China.
"LG knows this year will be very crucial whether to maintain a stable lead as the world's third-biggest smartphone producer in annual sales by widening gaps with our Chinese rivals, such as Xiaomi. LG will actively respond," said the official.
LG Electronics mobile chief Cho Juno told reporters that the G3 has so far sold between 6 and 7 million units since the product was launched in May.
Cho unusually praised the new Samsung smartphone ― the Galaxy S6 ― by saying that the Samsung phone impressed LG's top management.
But the LG Electronics official said the company is positive about the G4's chances for success, although the Samsung GS6 is receiving positive response from major carriers.
"We will try our best. We have no problems to source application processor chips provided by Qualcomm as the latter addressed some not big technical issues. The key point is how to implement strategies on time for steeper G4 sales," said an official at one LG's partner company.