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| Models promote SKT's new tri-band long term evolution advanced service in collaboration with Samsung Electronics. SKT plans to offer subsidies of up to 300,000 won for customers who buy Samsung's Galaxy Note 4 S-LTE. / Courtesy of SKT |
By Bahk Eun-ji
SK Telecom and Samsung Electronics have joined hands to launch aggressive marketing for tri-band long term evolution advanced (LTE-A) services.
The tri-band LTE-A service offers peak speeds of 300Mbps, allowing users to download a 1 gigabyte movie in only 28 seconds, and is an essential step to fifth generation (5G) services.
SK Telecom said it will offer the LTE-A specialized service pack, called "band LTE" to every customer who purchases Samsung's Galaxy Note 4 S-LTE model.
"The tri-band LTE-A service is an important step for us toward the opening of the 5G era," SK Telecom said in a statement.
SKT plans to offer subsidies of up to 300,000 won for customers who buy the Galaxy Note 4 S-LTE. The factory price of the model is 957,000 won.
All customers buying the Galaxy Note 4 S-LTE will be offered the Band LTE Pack, which includes a 100 GB T Cloud service voucher and 1GB of data capacity for customers using cloud gaming.
The joint marketing agreement came amid controversy over an SK Telecom commercial that claimed it was offering the world's first commercialization of tri-band LTE-A.
On Friday, the Seoul Central District Court ordered SKT to halt advertising this.
Since the mobile carrier started a marketing campaign on what it said was the world's first commercialization of the service, its competitor KT filed an injunction against SKT over the ads. KT claimed SKT misled consumers as the tri-band LTE-A rollout is not commercially available for regular customers.
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