By Kim Yoo-chul
Samsung Electronics is considering releasing a prototype of the LCD TV using the next-generation color viewing technology ― quantum dots ― at this year's IFA technology fair in Berlin, Germany, officials and sources said.
"Samsung Electronics may release a prototype of quantum dots (QD) TV at the IFA fair to show off its fine-tuned TV technology. Samsung has always wanted to differentiate itself from its competition by steadily releasing new products," said an executive at a top-tier local display supplier at Samsung Electronics, Friday.
As IFA mostly covers home appliances, the fair could be the right venue for the company to draw more attention to its latest achievement, he said.
"As QD TV uses conventional LCD screens, the TVs are the right products for Samsung to move ahead of rivals in the field."
Samsung Electronics registered the acronym "QDOT" with the United States Patents and Trademark Office, Thursday (KST).
Samsung Display, a display unit of Samsung, is reportedly prepared to supply QD displays at the request of Samsung Electronics.
"We can't fix the timing of the mass-production of QD screens. But because QD screens can bring better viewing image than conventional LCD screens, QD TVs could become a good competitor with OLED TVs," said the official.
The emergence of QD TV comes at a time when the global LCD TV industry is slowing down due to industry saturation.
While a lot of TV makers are seeking to foster the market for OLED TVs, QD TVs promise high color gamut performance, meaning that QD TVs could enable LCDs to offer similar color gamut performance to OLED TVs.
QD are semiconductor crystals 10,000 times finer than a human hair. They well convert electrical energy into light and can be manipulated to produce precise colors.
"It is believed that Samsung is putting resources into quantum dot LCD TVs and that it will release products soon. Since Samsung has recently de-emphasized OLED TV, it makes sense that it would look to quantum dots to improve LCD TV performance. Samsung may also be developing its own quantum dot supply chains as well," said another industry official.
As QD TV is an advancement of LCD TVs, LG Electronics, the long-time rival of Samsung, is also preparing to display its prototype of QD TVs at the fair assisted by its display affiliate, LG Display
"LG Electronics also has technologies for QD TVs. Nothing has been decided yet whether to open up LG's QD TV. But it's possible to unveil a new TV variant," said an executive at LG's home entertainment division, which handles its TV division.
LG Display said it has no problem selling QD panels to major TV manufacturers depending on the situation.
"As we are putting more focus on OLED TV panels, there won't be any heavy spending towards QD TV panels for the time being," said an official.