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Sat, May 21, 2022 | 21:06
Tech
Samsung cuts OLED TV price 34%
삼성, OLED 가격 대폭 인하
Posted : 2013-08-11 16:37
Updated : 2013-08-11 16:37
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By Kim Yoo-chul

Samsung Electronics said Sunday that it has decided to cut the price of its cutting-edge curved OLED TV by a whopping 34 percent, allowing more customers to purchase the premium TV.

"Samsung Electronics will sell our curved 55-inch OLED TV at 9.9 million won, from the previous 15 million won. The aggressive pricing policy was aimed at appealing to more consumers and leading the way in the OLED TV market," Samsung said in a statement.

Samsung, the world's biggest TV manufacturer, started selling the 55-inch curved OLED TV in Korea from June this year.

OLED TV is thinner than conventional LCD TVs as OLED TV doesn't require backlighting. OLED stands for organic light-emitting diode.

But higher prices and limited quantities due to small manufacturing yields have been cited as the biggest hurdles hampering its imminent market expansion, according to analysts.

"The price cut is also due to improved manufacturing yields. We hope the measure helps us lead over rivals in the heated race for OLED TVs," the Samsung statement read.

The company said it will compensate consumers who already bought the TV.



삼성, OLED 가격 대폭 인하

삼성전자가 차세대 TV인 유기발광다이오드 TV (이하 OLED TV)의 가격을 무려 34% 인하하기로 했다. 

강력한 마케팅을 통해 OLED TV 대중화를 앞당기고 ‘수율에 문제없다’는 메시지를 전달하는 두마리 토끼를 잡겠다는 포석인 것.

삼성전자는 11일 보도자료를 내고 “6월말 출시한 커브드(곡면형) OLED TV 제품 가격을 기존 1500만원에서 990만원으로 낮춘다”고 발표했다.

출시한 지 두 달도 채 안돼서 34%(510만원)나 인하한 것이어서 업계에서는 ‘다소 놀랍다’는 반응이다.

삼성전자는 가격 조정으로 소비자들의 OLED TV 구매 관련 진입장벽을 대폭 낮춘다는 계획이라고 설명한다. 특히 패널의 생산품질이 개선되면서 수율(투입량 대비 완성품 비율)의 향상으로 이번 가격인하가 가능했다고 덧붙였다.

삼성전자 영상디스플레이사업부 김현석 사업부장은 “차세대 TV로 주목받고 있는 OLED TV의 대중화를 앞당겨 TV시장에 활력을 불어 넣는 것은 물론 소비자들에게 새로운 가치와 큰 혜택을 제공할 수 있도록 계속 노력할 것이다”고 밝혔다.

삼성전자는 사전구매 고객들에게 피해를 주지않기 위해 차액을 전액 현금 보상한다.
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