The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Woman killed in stopped car struck by bus on highway

  • 3

    Koreans wish to work less than 40 hours per week: survey

  • 5

    Apple Pay's imminent launch in Korea draws mixed responses

  • 7

    Centre Pompidou's Korean branch to open in 63 Building

  • 9

    Commuters still wear masks despite end of mask mandate on public transportation

  • 11

    INTERVIEWNorth Korean-born chef delights Southerners' taste buds, breaks down cultural barriers

  • 13

    ANALYSISYoon-Kishida summit may 'raise ceiling' for trilateral cooperation with US: expert

  • 15

    North Korea fires ballistic missile as US bombers join drills

  • 17

    UBS eyeing swoop for Credit Suisse, sources say, amid fears of banking contagion

  • 19

    Could Doosan Robotics be valued at 1 trillion won in IPO?

  • 2

    Yoon faces strong political backlash after Tokyo summit

  • 4

    Mask mandate on public transportation to end Monday

  • 6

    Korea sets record of half million economically inactive youth

  • 8

    Video footage highlights details of stepmother's fatal abuse of 12-year-old

  • 10

    Actor Yoo Ah-in to appear for questioning Friday over alleged drug use

  • 12

    New EU trade policies unnerve Korean firms

  • 14

    KAIST student becomes first Korean recipient of Apple Scholars fellowship

  • 16

    Land minister fortifies city building cooperation with Indonesia

  • 18

    Whisky sales at E-Mart outlets exceed soju sales in Jan.-Feb. period

  • 20

    Trump expects to be arrested Tuesday as DA eyes charges

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Business
  • Tech
  • Bio
  • Companies
Tue, March 21, 2023 | 16:05
LG sues Samsung over refrigerator ads
Posted : 2012-09-24 17:43
Updated :  
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
By Kim Yoo-chul

LG Electronics said Monday that it is suing its biggest rival Samsung Electronics after the latter put out advertisements that allegedly make false comparisons to promote refrigerators. LG claims that the ads have damaged its brand awareness.

On Monday, LG said it filed an injunction with Seoul Central District Court for a permanent injunction against Samsung ads over the capacity of premium fridges.

``LG Electronics is seeking an imminent end for Samsung ads because Samsung’s claim that its fridges are far better than ours in terms of capacity is totally false and groundless,’’ said KS Yun, head of LG's Ref. R&D Lab.

LG is seeking further legal measures against Samsung, said Yun without elaborating further. LG has officially asked Samsung to hold an open test comparing the capacity of fridges in a bid to give consumers the chance to decide for themselves on the matter.

In a separate statement, Samsung said its ads were aimed at helping consumers obtain better information before making purchases and company spokesman Lee Seung-joon said it doesn’t have plan to accept the LG request. ``The ads are part of our marketing campaign to help consumers better understand the capacity of fridges,’’ Lee said.

LG Electronics was upset after Samsung previously posted a short video clip titled as ``Inconvenient Truth of Refrigerator Capacity’’ on YouTube because the Samsung advertisement apparently accuses LG of exaggerating the capacity of its fridge.

LG claimed its recently-released 910-liter fridge is the world’s largest in terms of storage capacity after Samsung released its 900-liter fridge.

``This fight is really silly. Samsung is always obsessed with `World’s No. 1.’ The LG fridge is enough to make some scratches for Samsung pride,’’ said an unnamed Samsung official asking not to be identified.

In the ads, Samsung used various measuring tools. But the message is simple. ``Samsung fridge, which is 10-liters smaller than the LG fridge, is able to hold more water than LG’s,’’ said the Samsung official.

Samsung is leading LG in sales of TVs and smartphones, globally. But the Suwon, Gyeonggi Province-based Samsung is involved in a ``neck-and-neck’’ race in other home appliances such as fridges.

To help boost Samsung’s stake in home appliances, Samsung named Yoon Boo-keun to manage its appliances business. Yoon, who is considered as the right-handed man of top Samsung secretary and former Samsung Electronics CEO Choi Gee-sung, is well-known for his charismatic leadership.

Yoon has a fantastic track record of growing Samsung’s strategic businesses such as TVs. Under Yoon’s leadership, Samsung rose as the world’s top TV manufacturer after passing over its decades-long rival with Japan’s Sony.

Samsung previously became embroiled in a legal war with LG over three-dimensional (3D) televisions years ago because Samsung attempted to cool down LG’s 3D technology development. Although Samsung was pushing its battery-powered 3D TVs, initially, the gap between LG narrowed because LG had better-prices.
Emailyckim@koreatimes.co.kr Article ListMore articles by this reporter
 
LG Group
Top 10 Stories
1Woman killed in stopped car struck by bus on highway Woman killed in stopped car struck by bus on highway
2Korea sets record of half million economically inactive youth Korea sets record of half million economically inactive youth
3Commuters still wear masks despite end of mask mandate on public transportation Commuters still wear masks despite end of mask mandate on public transportation
4[INTERVIEW] North Korean-born chef delights Southerners' taste buds, breaks down cultural barriers INTERVIEWNorth Korean-born chef delights Southerners' taste buds, breaks down cultural barriers
5KAIST student becomes first Korean recipient of Apple Scholars fellowship KAIST student becomes first Korean recipient of Apple Scholars fellowship
6COVID-hit Myeong-dong bounces back as tourists return COVID-hit Myeong-dong bounces back as tourists return
7Public officials reluctant to dine with coworkers Public officials reluctant to dine with coworkers
8Brides in early 40s outnumber those in early 20s Brides in early 40s outnumber those in early 20s
9OTT service providers negatively impacted by illegal streaming website OTT service providers negatively impacted by illegal streaming website
10[ANALYSIS] Yoon-Kishida meeting raises expectations of 3-way summit with China ANALYSISYoon-Kishida meeting raises expectations of 3-way summit with China
Top 5 Entertainment News
1Centre Pompidou's Korean branch to open in 63 Building Centre Pompidou's Korean branch to open in 63 Building
2Celebrities head back abroad to film K-food reality shows Celebrities head back abroad to film K-food reality shows
3Park Sung-woong talks about filming 'Woong Nam' with comedian-turned-director Park Sung-woong talks about filming 'Woong Nam' with comedian-turned-director
4Kwon Sang-woo's new series to stream on Disney+ this year Kwon Sang-woo's new series to stream on Disney+ this year
5From sky to deserted islands, two artists' documentation of nature adds surreal touch to reality From sky to deserted islands, two artists' documentation of nature adds surreal touch to reality
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group