Motorola bets on corporate clients
By Cho Mu-hyun
Struggling Motorola has decided to shift the focus of its business-to-business (B2B) targeted devices from those aimed at business-to-consumer (B2C) ones, a move seen as a desperate attempt to revive its sagging fortunes.
At a press conference at the Plaza Hotel in Seoul Tuesday, the NYSE-listed Motorola Solutions released various solutions including tablet PCs to help companies cut costs and increase business efficacy.
``We are confident that those devices will help companies save on manufacturing costs and products’ competitiveness as the products are ideally-fitted for use in various industries such as logistics, supply-chain management (SCM) and even healthcare-related ones,’’ Kim Kyung-sok, chief of Motorola Solutions Korea told reporters.
``With the increasing customer oriented businesses, enterprise mobility is receiving more of the spotlight than ever.’’
The U.S.-based technology company’s first tablet for corporate clients dubbed ``ET1’’ featured a rugged design with a seven-inch screen. The relatively hefty size compared to other leaner and slimmer counterparts is due to its myriad of functions, Kim told reporters.
``Tablet computers should be the next trend of industry workers,’’ he said, citing the rise of cloud computing, especially in the Asian market.
``Emerging Asian enterprises are leaning more and more towards the use of cloud computing system. (They use) foreign browsers instead of native ones, imagers instead of lasers, and various technological innovations are changing. Motorola will be an innovator in every field,’’ said Kim.
Motorola predicts the number of tablet PC users will rise to 82.2 million by 2016, 40 times the 2.2 million users in 2010. Kim believes that the promotion of its own unique portfolio and the recent market inclination demanding more tablets will see Motorola see a growth of 30 percent in 2012.
“We have averaged 12 percent growth annually in the global market since 2008, and last year’s sales marked a growth of over 18 percent for all of our product lines,” said Kim. “The new portfolio and the recent success with partners such as Samsung Electronics, LG Electronics and Hyundai Motor Company, will continue that.”
Motorola Solutions sold a total of 10 million products worldwide last year, a 10 percent rise from 2010. Though scanners, the traditional mainstay of the company, dominate sales as 32.7 percent of its sales output, there are various software developments being undertaken to meet market standards.