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Posted : 2012-04-09 17:18
Updated : 2012-04-09 17:18

Samsung beats Apple in monitors

By Kim Yoo-chul

Samsung Electronics surpassed Apple last year in overall unit sales of large-sized LCD monitors using light-emitting diode (LED) as backlight, according to data from DisplaySearch, a market research firm, Monday.

This is the first time that the Korean chipmaker outperformed the U.S. rival in the monitor market

This is another blow to Apple. Samsung was also the world’s top smartphone maker last year and this year it will likely beat Nokia as the leading maker of all handsets, the research firm said.

In 2011, Samsung took up 34.7 percent global share in LED-backlit LCD monitors sized over 24-inch, followed by Apple with 14.1 percent.

This is a major victory for Samsung as Apple had taken 30.4 percent in that sector with Samsung garnering 18.3 percent in 2010.

``Samsung passed over Apple in the market for large-sized monitors and we are seeing more market gap,’’ said Song Cheol-gyu, a Samsung Electronics spokesman.

Samsung has seen rapid rises in market shares for the items in almost all regions. In South America, Samsung was the top monitor seller with 78.1 percent share last year, followed by Apple with 5.5 percent.

In China, Samsung rose as the second-biggest monitor seller with 20 percent last year, while Apple shares declined by 25 percent to remain at 11.7 percent, the research firm showed.

In Europe and Asia-Pacific rim excluding China, Samsung was the top. Apple declared its lead over Samsung in that sector at its home-turf ― the United States ― with 26.2 percent, however, the market gap with Samsung was narrowed to 1.9 percent.

``Samsung has seen a drastic increases of brand awareness over the last few years in highly-competitive but key markets and that’s why we passed over Apple even in monitors,’’ the company spokesman Song said.

The California-based Apple and Samsung have traded spots at the top of the list of global smartphone makers in the latest quarters. In the third quarter of last year, Samsung beaten Apple in terms of smartphone shipment volume, but release of the iPhone 4S put Apple back on top in the fourth quarter.

But in the first quarter of this year, it’s been expected Samsung to become the world’s biggest smartphone maker by selling over 40 million units.

A heavy rivalry between the two technology giants has been extending into the courtroom. The companies are involved in various legal tussles against each other across different nations.

Recent developments in the ``billions of dollars worth’’ patent battle are including favorable term definitions for Apple in its original United States lawsuit against Samsung and the sending of source code from Qualcomm and Intel to lawyers in Australia for use in Apple’s defense against infringement claims from Samsung, according to officials.

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