The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Homeless women struggle to find place to spend night

  • 3

    More than dozen chaebol scions indicted on alleged drug use

  • 5

    People attempt to cut surging heating costs with creative solutions

  • 7

    Shunsuke Michieda overwhelmed by Korean fans' support for his coming-of-age film

  • 9

    Life prisoner sentenced to death for beating inmate to death

  • 11

    Kim Hyun-joo says humanity is at heart of action film 'Jung_E'

  • 13

    Korea's childbirths hit record low in Nov.

  • 15

    Korea's GDP shrinks 0.4% in Q4, 1st contraction in 10 quarters

  • 17

    Jang Keun-suk steps out of his comfort zone with 'The Bait'

  • 19

    Renaissance aesthetics meets surreal fantasy in Park Min-joon's oil paintings

  • 2

    Koreans stunned by spike in heating costs

  • 4

    Heavy snow hits Seoul, surrounding areas

  • 6

    Netflix series 'The Glory' draws focus to real school bullying

  • 8

    Inflation weighs on households

  • 10

    'I was a stock investment addict': psychiatrist seeks to help addicted people through his book

  • 12

    INTERVIEWPartnerships with Korean companies help Delta Air Lines' post-pandemic recovery

  • 14

    PHOTOSAnother day of heavy snowfall in Korea

  • 16

    Gov't to double subsidies for vulnerable households as energy bills soar

  • 18

    S. Korea to increase joint air defense exercises following N. Korean drone incursions

  • 20

    Gov't seeks to limit where child sex offenders can reside

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Business
  • Tech
  • Bio
  • Companies
Sat, January 28, 2023 | 08:26
Tech
LG denies deal with Apple for OLED TV
Posted : 2011-08-22 17:29
Updated : 2011-08-22 17:29
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
With a firm belief in its domination of the smartphone and tablet markets, Apple, the U.S.-based consumer electronics firm, has shifted its sights on TV tentatively named Apple TV.

Kwon Young-soo
LG Display CEO
By Kim Yoo-chul

With a firm belief in its domination of the smartphone and tablet markets, Apple, the U.S.-based consumer electronics firm, has shifted its sights to the tentatively named "Apple TV."

But possibilities are currently very low that the iPhone maker will use an advanced and brighter display that could eventually replace the current liquid crystal display (LCD) screens on its upcoming televisions, sources directly involved with the matter said, Monday.

“It’s true that Apple has keen interest in TV, allowing users to stream music, videos and TV shows via iTunes, though that needs some iPhone and iPad integration, however, Apple is still pessimistic about using OLED displays,” said one source.

“Because Apple is worried over higher costs and technology-related issues linking to large-sized OLED displays, it is groundless that Apple has asked LG Display to supply its OLED screens for its upcoming televisions,” added the source.

OLED allows display manufacturers to produce exceptionally thin TVs without hurting picture quality. But the screen is still not suitable for TVs due to pending issues.

Limited life span, color balance-related issues, an efficiency of blue OLED _ vital for the success of OLED replacing LED and screen burn-in are regarded the headaches, making Apple hesitate to use the displays on Apple TV.

The sources claimed Apple may use picture quality-enhanced and tech-sharpened LCD displays for its televisions, as there are minor differences between OLEDs and LCDs at least to general consumers who don’t have much knowledge of displays.

``Apple has a track record of sticking to proven technology in its products and it’s unlikely that Apple will change the years-long stance for televisions,’’ said another source who was only identified as a high-ranking industry executive.

Not surprisingly, Apple didn’t comment, while LG Display spokesman Frank Lee declined to confirm whether it has held discussions with Apple on the issue.

Apple and LG Display were said to have had discussions about access to a new 55-inch LG OLED panel that will be used in Apple TV after LG chief executive Kwon Young-soo said the Korean display-making giant plans to launch such a display sometime in mid-2012.

LG Display is Apple’s most critical partner. Apple CEO Steve Jobs praised LG’s so-called ``Retina Display,’’ used in iPhones and LG has been in the process of supplying advanced LCD screens for Apple’s upcoming tablet _ the iPad 3.

Woori Investment & Securities, a leading local brokerage, has predicted that Apple’s portion of LG Display’s operating profit for this year will soar to 45.1 percent, while the Apple contribution to LG’s total revenues for 2011 was estimated at 18.3 percent.

Park Young-joo, an analyst from the brokerage, said in a report to clients that LG Display is still the biggest display supplier to Apple.

Apple’s contribution to LG’s annual revenue and operating profit last year was 12 percent and 26.9 percent, respectively, Park said in the report.

Despite Apple’s reluctance to adopt LG OLED TV technology, market analysts and LG officials say that wouldn’t be a further blow to LG Display, which was struggling amid the drastic downturn in the global LCD market.

Because yields of 55-inch OLED will be significantly lower and prices will be astronomical during the ramp-up, only a few technology geeks may pay big premiums to buy the set, according to officials.

“Apple has no interest in using OLED screens on its popular devices. The upcoming iPad 3 will also adopt picture quality-enhanced LCD screens, while the next iPhone will follow suit. Three or four more years will be needed to see OLED-embedded digital devices from Apple,” said a top-level executive from one of Apple’s suppliers.
Emailyckim@koreatimes.co.kr Article ListMore articles by this reporter
 
wooribank
Top 10 Stories
1People attempt to cut surging heating costs with creative solutions People attempt to cut surging heating costs with creative solutions
2Seoul to work with Hanoi to pursue peace on Korean peninsula Seoul to work with Hanoi to pursue peace on Korean peninsula
3Cabinet ministries turn deaf ear to watchdog's advice on sexual minorities Cabinet ministries turn deaf ear to watchdog's advice on sexual minorities
4More Korean manufacturers enjoy Georgia's hospitality More Korean manufacturers enjoy Georgia's hospitality
5SK E&S retains gov't support for Barossa gas project in Australia SK E&S retains gov't support for Barossa gas project in Australia
6Superintendent of Seoul Education Office gets suspended jail term Superintendent of Seoul Education Office gets suspended jail term
7KT&G aims to become global top-tier company KT&G aims to become global top-tier company
8Indonesia celebrates 50th anniversary of diplomatic ties with Korea via virtual event Indonesia celebrates 50th anniversary of diplomatic ties with Korea via virtual event
9LGES to capitalize on US IRA, Tesla partnership to continue record earnings LGES to capitalize on US IRA, Tesla partnership to continue record earnings
10Middle East 'sales diplomacy' picks up speed Middle East 'sales diplomacy' picks up speed
Top 5 Entertainment News
1Shunsuke Michieda overwhelmed by Korean fans' support for his coming-of-age film Shunsuke Michieda overwhelmed by Korean fans' support for his coming-of-age film
2Kim Hyun-joo says humanity is at heart of action film 'Jung_E' Kim Hyun-joo says humanity is at heart of action film 'Jung_E'
3Jang Keun-suk steps out of his comfort zone with 'The Bait' Jang Keun-suk steps out of his comfort zone with 'The Bait'
4Renaissance aesthetics meets surreal fantasy in Park Min-joon's oil paintings Renaissance aesthetics meets surreal fantasy in Park Min-joon's oil paintings
5BLACKPINK sets 6 more Guinness records BLACKPINK sets 6 more Guinness records
DARKROOM
  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

  • World Cup 2022 France vs Morocco

    World Cup 2022 France vs Morocco

wooribank
CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group